Sales of VR equipment in China drop sharply, AR rises rapidly, and the prospects of the Metaverse are bleak

Kuai Technology News on October 15, according to online monitoring data from Luotu Technology (RUNTO), From January to August 2023, China’s online sales of XR equipment were 173,000 units, a year-on-year decrease of 38.8%; Sales were 540 million yuan, a year-on-year decrease of 36.2%.

After China’s XR equipment entered the second half of the year, the market showed no signs of recovery, but continued the downward trend in the first half of the year

From January to August, online monitoring sales of VR equipment fell by 55% year-on-year, while AR equipment surged by 176% year-on-year. In terms of product structure, VR’s sales in the online market accounted for 68.3%, a decrease of 24.7 percentage points from the same period last year, while AR’s sales share increased from 7.0% last year to 31.7% this year.

According to RUNTO, in the second half of this year, a total of 15 brands in the global XR market released 18 new products, including 4 VR products and 14 AR products

According to industry analysis, after a round of hype, the XR market is expected to enter a downturn in 2023, or it can be directly called the downturn in the VR market that has become an unchangeable situation

Monthly sales and changes in China’s XR equipment online market in 2023

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