Apple iPhone 16 series: Standard A18 chip, the end of differentiation strategy

News on October 16th, Apple has always attracted much attention in differentiated configurations in its iPhone series, especially in the chip selection between the standard version and the Pro version. However, according to industry analyst Jeff According to Pu, the 2024 iPhone 16 series will bring an unprecedented change.

In the past iPhone 14 series, Apple chose to equip the standard iPhone 14 and iPhone 14 Plus with the A15 chip, while the iPhone 14 Pro and iPhone 14 Pro Max are equipped with A16 chips. This strategy has achieved significant results in differentiation.

However, Jeff Pu’s latest revelations reveal that Apple will uniformly use the A18 series chips in the iPhone 16 series, and will no longer distinguish between the standard version and Pro version. Specifically, all four iPhones 16 models, including standard and Pro versions, will be equipped with A18 series chips. This move signals that Apple will skip the A17 chip and upgrade directly to the A18, with the intention of improving the competitiveness of the standard iPhone.

Jeff Pu also revealed that Apple’s A18 and A18 Pro chips both use TSMC’s second-generation 3nm process, the N3E process. Compared with the previous A17 Compared with the N3B process used by Pro, the N3E process pays more attention to power consumption control. Despite this, the size of high-density SRAM bit cells has not shrunk in the new N3E process and remains at 0.021 µm², consistent with the bit cell size of the N5 process node.

This change is expected to further enhance Apple’s iPhone The performance and energy efficiency of the 16 series will also bring consumers a more consistent experience. The move may also provide strong support for Apple to win more market share in the fiercely competitive smartphone market.

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