Fierce competition in China's auto market: Chery plays with 'zoo' naming

According to news on October 16, as competition in the domestic automobile industry becomes increasingly fierce, in order to stand out in the market, various car companies have begun to work hard on model naming. After Great Wall Motor's "Dog Series", "Cat Series" and "Dragon Series", Chery Automobile has also joined the ranks and seems to be building its own "zoo".

According to the editor’s understanding, Chery Automobile Co., Ltd. recently applied to register a series of trademarks related to beasts, including “North China Leopard”, “Javan Tiger”, “ Bali Tiger," "Chiri Golden Tiger," and "West African Lion." The international classification of these trademarks is means of transportation, and the current trademark status is awaiting substantive examination. Chery seems to have a certain preference for naming beasts, and considering Chery Automobile's classic model Chery Tiggo, it may hint that Chery plans to launch a "Beast Series" in the future, or use it in hardcore SUVs and other models.

Not long ago, Chery also applied for trademarks related to "Lie Krypton", including "Chery Lie Krypton", "Lie Krypton Automobile" and "Lie Krypton". The international classification includes transportation tools and building repairs. Some netizens speculated whether this series of trademarks means that Chery plans to compete with Geely’s high-end new energy brand Ji Krypton in the future.

#However, what currently attracts the most attention is the Zhijie S7 launched by Chery and Huawei. In August this year, the then Huawei Smart Car Solutions BU CEO Yu Chengdong released official pictures of Huawei Smart Selection's first pure electric coupe on social media. The model is the Smart S7. Yu Chengdong also announced that Zhijie S7 will be officially released in November. In addition to being equipped with Huawei's high-end intelligent driving system ADS In addition to 2.0, Zhijie S7 will also be the first model equipped with the HarmonyOS 4 car system, which has attracted widespread attention.

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