AI big model meets smart watch, not life-saving, but 'revolution'

AI large model, the hottest concept in the technology industry in 2023, is already loved by everyone, and everyone wants to catch up on its popularity no matter which track it is on. "AI large model endowment" is almost broken by marketing experts from all walks of life. Black Shark recently announced that the new Black Shark smartwatches S1 Pro and S1 Classic will soon be launched in the domestic market. In addition to supporting Black Shark's first game health monitoring mode, the official also specifically pointed out that the S1 Pro will be equipped with "Wen Xin Yi". "Word" large model supports AI question and answer, Baidu map navigation and other functions.

Smart watch AI large model is the core selling point given by Black Shark for this upcoming new smart watch product. However, even the S9 SIP chip equipped on Apple Watch Series 9 is exponentially different in computing power from the NVIDIA Hopper H100 currently commonly used in the field of large models. Therefore, it is unrealistic to expect Black Shark to be able to deploy a large end-to-end model on the S1 Pro. It is most likely to be the same as Wen Xinyiyan that everyone uses on the web, using the various capabilities of this large AI model through cloud services.

So Black Shark equips S1 Pro with a large model of Wen Xinyiyan, can it bring a qualitative leap to the smart watch experience? The answer may be no. After all, smart experience, sports and health monitoring functions, the core competitiveness of these smart watches have been tested by the market, but which part of the above will the large AI model help? There is a high probability that there is only intelligent experience. After all, when it comes to "intelligence", nothing can compare with artificial intelligence.

That’s right, compared to traditional watches that only have the two attributes of displaying time and decoration, having richer functions is the key for smart watches to dare to promote themselves as smarter. You can make calls, chat on WeChat, and set schedules on smart watches. Even playing games and watching videos are things that traditional watches couldn’t do in the past. However, the addition of large AI models may not allow the Black Shark S1 Pro to obtain a more intelligent experience than products from rival manufacturers such as the Apple Watch.

But what the Black Shark S1 Pro can do with Wen Xin Yiyan’s blessing does not mean what we can do with Wen Xin Yiyan. According to relevant information previously released by Baidu, Wen Xinyiyan has strong creative capabilities and can generate coherent, logical, and in-depth text content based on topics or keywords provided by users, including creative stories and marketing copywriting. At the same time, it also has excellent reasoning capabilities and can handle various forms of input such as pictures and videos to achieve multi-modal generation.

Wen Xinyiyan describes it like this on the official website, "Conversation and interaction with people, answering questions, assisting in creation, and helping people obtain information, knowledge and inspiration efficiently and conveniently." But which of the above capabilities are suitable for use on a device like a smart watch with a screen that is often less than 2 inches? It is impossible to use Wen Xinyiyan to create content on a smart watch. The experience of processing pictures and videos is naturally even worse.

The remaining function may be that users can talk to Wen Xinyiyan on the smart watch, or retrieve the required information through Wen Xinyiyan on the smart watch. But Wen Xinyiyan also has an App. Considering the current popularity of smartphones, there is basically no situation where users only have smart watches and no mobile phones. This means that users have no reason to use smart watches instead of mobile phones. Run Wen Xin Yi Yan App.

Unlike smart speakers where users mainly use hearing and voice to interact, everyone's interaction with smart watches is often based on vision and touch. The underlying logic is exactly the same as that of smartphones, which leads to the fact that smart watches are still a vassal of mobile phones. This is why the combination of smart speakers and AI large models is more favored by consumer electronics companies. So far, only Black Shark has used AI large models on smart watches as a selling point.

Then the question arises. Baidu is obviously happy to see Wen Xinyiyan appear on more devices. After all, this is for market share, but why does Black Shark use Wenxinyiyan as a gimmick than the reality? What meaningful functions are the selling points of S1 Pro? The reason may be that smartwatches have stopped evolving.

Don’t look at the current mainstream high-end smart watches that are often equipped with Qualcomm Snapdragon W5 Gen1 and Samsung Exynos W920. They are more advanced and have more powerful computing power than Snapdragon Wear 3100 and Exynos 9110, but the battery life has not changed. There is basically no qualitative leap in performance.

As a result, the types of apps on smart watches have not changed qualitatively. Whether it is navigation, phone calls, music, chat, games, plus various dials, there are no new tricks. If we say that Apple Watch, Samsung Galaxy Watch, Huawei HUAWEI WATCH, Xiaomi Watch and other major manufacturers' smart watches also have ecological blessings and strong connectivity, allowing smart watches to obtain the latest updates from mobile phones, computers, and even IoT devices. Data, then Black Shark, whose mobile phone business has stagnated, is obviously difficult for the S1 Pro to gain the ability to link with other devices.

For a piece of hardware with outstanding "accessory" properties like a smart watch, the inability to freely connect to mobile phones and computers means that it may be difficult to win the favor of more consumers. Black Shark S1 Pro relies solely on a game health monitoring mode, so it may be difficult to get players' attention. After all, not many people would choose to play games while wearing a smart watch and concentrate on it. Without Wen Xinyiyan’s gimmick, Black Shark’s new smartwatch product would have become a little transparent.

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