AI artist endorses Japanese corporate advertisement for the first time, is the celebrity facing crisis?

Who is this? For the first time, a Japanese company uses AI artist endorsement in advertising

"I thought who this celebrity was before, but I didn't expect it to be artificial intelligence!" "Will even the entertainment industry be replaced by artificial intelligence?"

An AI artist created by artificial intelligence appeared in a TV commercial for Itoen, a large Japanese beverage manufacturer, causing a heated discussion on SNS. The service provider of this AI model is located in Shibuya-ku, Tokyo. It is said that this is the first time that such an AI actor TV commercial has appeared in Japan

The advertisement starring the AI ​​artist is the "What changes the future is now!" chapter of the "お～いお茶 カテキン Green Tea" series released by Itoen in September. This advertisement tells the story of a woman who started drinking this green tea in order to live a healthy life in the future. In addition to age changes, AI artist women jump, drink tea, and show smiles in advertisements

According to Sono Ito’s introduction, AI was seen as the most suitable choice to “show one’s own techniques now and in the next 30 years”, so they adopted AI artists. This is not to create an advertising artist, but by learning a large number of female facial photos, AI generated her face, and finally the designer fine-tuned it

It is said that AI produced the packaging design of the お～いお tea series plastic bottles. If AI design is used, it is said that more than three times the number of design solutions can be produced in a short period of time

AI seems to be planning to enter the entertainment industry! This is cheap and easy to control. Will the artists feel in danger?

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