News on October 19th, Tesla recently announced its latest financial data and market performance, and also announced the delivery time of its electric pickup truck Cybertruck. However, during a conference call, Tesla CEO Elon Musk expressed a relatively pessimistic view.
In this conference call, Musk made a rare attempt to lower financial expectations for Cybertruck. "It's going to take a lot of effort to get the Cybertruck to mass production and to achieve sustainable positive cash flow in terms of price," he said. "I just want to lower the level of expectations for the Cybertruck. It's a great product though. , but from a financial perspective, it will take a year to 18 months before it can make a significant contribution to positive cash flow."
Musk added: "We were digging our own grave with the Cybertruck. It would be difficult to bring this rare and special product to market, mass-produce it, and make a lot of money from it." According to the editor's understanding, Tesla's goal is to deliver 250,000 Cybertrucks per year by 2025, but the current trial production at the Texas factory can only produce 125,000 vehicles per year.
In addition, during the conference call, Musk also talked about Tesla’s advertising and marketing strategy. He said that although many shareholders want Tesla to launch advertising campaigns, the company is also conducting related advertising campaigns and has at least purchased pay-per-click online advertising.
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