Canon EOS-M series withdraws from the market, focus turns to RF-S series

According to news on October 20, Canon first entered the mirrorless camera market 11 years ago in July 2012, launching the EOS-M series. However, now, Canon Japan has announced the discontinuation of all EOS-M cameras to make way for the RF-S series. This means that the era of EOS-M cameras is officially over. It is reported that Canon’s official website has clearly shown that including the popular EOS M50 and M50 Mark All EOS-M camera bodies including II have been discontinued. Similarly, Canon’s US official website no longer lists any EOS-M cameras, and in the US market, all EOS-M cameras have been sold out.

According to the editor’s understanding, a report by a company called asobinet pointed out that EF-M lenses in the Japanese market are also in short supply. On the Canon US official website, all EOS-M lenses are marked as out of stock, and different retailers may have different inventory levels. This decision represents a strategic shift for Canon, placing the focus on the RF-S series.

Observations on Canon China’s official website show that the EOS M50 Mark II body has been marked as “the product has been removed from the shelves”, and the EOS The M200 set shows "not in stock yet". This further confirms the fact that the EOS-M series cameras are withdrawing from the market, paving the way for the full embrace of the RF-S camera series. This decision will trigger new changes and opportunities in future competition in the camera market.

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