From October 19th to 22nd, the 2023 World VR Industry Conference officially opened in Nanchang, Jiangxi. With the theme of "VR Makes the World More Wonderful - Integration of Virtual and Reality, Intelligent Development of All Industries", the conference covered the industrial chain supply chain, industrial We will explore development trends and solutions in key directions such as manufacturing, metaverse, artificial intelligence large models, ultra-high definition, and digital education development.
4K Garden, the leading domestic ultra-high-definition technology application platform, was invited to participate in the exhibition because of its advantages in the integrated application of ultra-high-definition and metaverse digital technologies and the research and development of key technologies. As a partner of the Mobile Metaverse Industry Alliance, Li Hongbing, CEO of 4K Garden, attended and witnessed the release of the cooperation policy of the Mobile Metaverse Industry Alliance, and will work together to promote the development and innovation upgrade of the ultra-high definition and virtual reality industry ecology.
Li Hongbing (second from right), CEO of 4K Garden, attended the event and witnessed it with alliance partners
With the rise of new technologies and new business formats such as generative artificial intelligence, digital twins, and the metaverse, the virtual reality industry is gradually becoming more and more perfect in all aspects of hardware, software, and content applications. At present, our country has initially built a technological innovation-based Based on the ecosystem, it is entering a strategic window period with product upgrades and integrated applications as the main line. IDC predicts that global VR/AR equipment shipments are expected to grow by 31.5% year-on-year in 2023, and will maintain a growth rate of more than 30% in the next few years. Shipments are expected to reach 35.1 million units in 2026.
In the ultra-high-definition VR/AR metaverse track, 4K Garden uses ultra-high-definition technology as the underlying driving force, from 8K VR hardware intelligent manufacturing, content production, 8K VR technology application to customized research and development of solutions, to achieve full-scenario implementation . The first domestic 8K 3D VR multi-camera live broadcast system "Mangyxing" independently developed by 4K Garden has received a major upgrade. A new generation of 8K 3D VR live broadcast camera with a larger CMOS sensor was officially unveiled at this VR conference: With a new design, higher image quality, simpler body interface, and smaller size, it is tailor-made for professional-level and high-standard live broadcast sites.
It is reported that the system has stronger practicality. The camera and Gypsophila processing unit are connected through only one network cable to realize remote power supply of the camera, 8K 3D VR shooting, long-distance signal transmission, signal processing and remote control. The real-time VR head-mounted display monitoring function combines the functional features of the 8K broadcast-level channel camera system with the VR live broadcast system. It is a high-end solution for professional-level VR content creation, covering many fields of broadcasting, television and professional production. A high-end production scenario, used in 8K VR live broadcasts of large-scale events, competitions, and performances, providing the audience with the ultimate immersive experience.
At the scene, 4K Garden specially set up a multi-camera shooting solution to restore the performance live broadcast application scene. In addition to the 8K 3D VR live broadcast solution, it also built an 8K 2D VR three-camera live broadcast system, which was also used for Recently, it has cooperated with China Mobile Migu in large-scale 8K VR live broadcast projects such as the International Solidarity Cup Basketball Invitational Tournament and the 8K VR Live Rush Plan. In addition, 4K Garden also demonstrated a self-developed VR group broadcast system that can support large-scale group viewing of VR content. This system can be deployed offline anytime and anywhere to establish a large-scale, high-quality VR viewing hall environment. Supports offline experience of 8K 3D VR live content. Audiences only need to wear VR glasses to watch the immersive live broadcast from the super VIP live perspective. In addition, this system also supports offline VR video playback. We provide a variety of on-site A wealth of high-quality VR content such as 8K VR documentaries, live sports events, and exciting live performances are available for everyone to enjoy, and experience the charm of ultra-high-definition immersive images brought by Gypsophila and the group broadcast system.
In terms of the integration and application of 8K VR technology, Yu Lu, vice president of 4K Garden and chief engineer of front-end technology, believes that “8K ultra-high-definition and VR panoramic shooting technology and immersive sound effect technology will become a real-life shooting solution in the field of high-tech video production and even the metaverse. "The most critical technology application", 4K Garden uses gypsophila and group broadcast systems to explore cutting-edge applications. Through rich VR content creation and large-scale event live broadcasts, it can quickly build a high-quality VR content ecosystem and develop ultra-high-definition technology in the VR element. Brand-new scenes in the universe, such as offline experience stores with 8K VR combined with local cultural and tourism characteristics, museum tours or popular science live broadcasts, VR teaching live broadcasts, telemedicine, VR cinemas, etc., make 8K VR live broadcast technology develop in a welcome way. public.
In addition, 8K VR immersive interactive content, 8K naked-eye 3D large screen and video with ultra-high-definition technology as the underlying support will be an important part of the future Metaverse ecosystem and will effectively promote the new era of digital technology integration and application. arrival. At the exhibition site, viewers can watch 8K VR documentaries such as "Looking at China in VR" and "From the Greater Bay Area" jointly created by 4K Garden and its partners through VR headsets. They are produced with the full 8K VR process to achieve high-quality new audio-visual technology and A comprehensive upgrade of the experience. At the same time, you can also enjoy the high-quality 8K documentary "The Creation of All Things: Guizhou", which was recently unveiled at the Cannes TV Festival, and experience the visual shock of 8K ultra-high definition.
8K naked-eye 3D collides with the metaverse and becomes a key entrance to outdoor metaverse marketing. The 8K naked-eye 3D large screen has become a new digital marketing battlefield that breaks through the dimensional wall of "virtual and reality". Technology fashion brand Li Weike once brought the virtual digital homo "Li Weike" and his AR glasses to the 4K Garden, the outdoor naked-eye 3D large screen "8K Spring" on Beijing Road in Guangzhou, and linked with the large screen "spokesperson" astronaut IP, through The effective transformation of offline traffic combined with naked-eye 3D creativity enables the brand to quickly emerge online and offline. The 8K naked-eye 3D outdoor large screen injects new vitality into urban business districts and will boost the rapid development of the digital economy with huge offline traffic.
In the future, 4K Garden will continue to rely on technological advantages such as 4K/8K, VR/AR, AI, and naked-eye 3D to provide different types of customized solutions for various diversified application scenarios in the new era to fully satisfy the B-side. The demand for immersive experience in the production domain and C-side will bring long-term value to the in-depth development of the "Ultra HD VR/AR" metaverse, and continue to deepen and explore the innovation and upgrading of the domestic UHD industry and the development of the digital ecosystem.
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