Enrich the product supply of Yuanverse and stimulate the vitality of cultural tourism consumption

On October 18th and 19th, the Second Ecological Conference of Cultural Tourism China Yuanverse hosted by China Culture and Media Group was held in Beijing. At the conference, a rich supply of Metaverse products was launched to continuously release the potential of cultural tourism consumption, which became a hot topic among everyone.

Not long ago, the "Three-Year Action Plan for the Innovation and Development of the Metaverse Industry (2023-2025)" (referred to as the "Action Plan") jointly issued by five departments including the Ministry of Culture and Tourism proposed: Enriching the supply of Metaverse products. Expand the entrance to the Metaverse, accelerate the large-scale promotion of immersive display terminals such as XR headsets and naked-eye 3D, enrich Metaverse applications based on mobile phones, computers, TVs and other terminals, and support the research and development of cutting-edge products such as brain-computer interfaces. Innovate digital people and virtual space development tool components, promote the convenience, refinement, and intelligence of digital people production, and promote products such as virtual conference rooms, exhibition halls, business halls, and social spaces. Cultivate intelligent content generation products such as writing, painting, and arranging. Develop ultra-high immersive products such as holographic real-time communication and 3D real-life maps.

According to Song Xiaodong, deputy general manager and chief planner of Shanghai Fengyuzhu Culture Technology Co., Ltd., this entry undoubtedly injects a shot in the arm into the Metaverse and brings more possibilities to the future of digital cultural tourism.

Song Xiaodong, deputy general manager and chief planner of Shanghai Fengyuzhu Culture Technology Co., Ltd.

Song Xiaodong said that the cultural tourism metaverse is the "poetry and distance" of digital transformation. Cultural tourism takes experience as its core. The key factors that affect experience are limitations in time and space and the sensory impact on the visualization of cultural content. Both of these can be solved through the technology of the Metaverse. However, the development of a single metaverse technology is far from being able to meet demand and achieve breakthroughs. Even the uneven development of multiple technologies will make it difficult to achieve the ideal cultural and tourism experience. Therefore, it is important to enrich the supply of metaverse products and promote the prosperity and development of all metaverse technologies. Particularly important.

Song Xiaodong believes that the future goal of the cultural tourism metaverse should be to combine the three major elements of traditional culture, the spirit of the times, and emerging technologies, namely: using technologies such as AR, VR, and digital twins to realize the digitization of cultural tourism resources, and insisting on the content of Wang, relying on virtual scenes, continues to expand the boundaries of cultural tourism IP, and links the virtual and real worlds to nurture new consumption scenarios and exert a radiating effect on the offline real economy. As far as specific models are concerned, "offline enhancement" and "online virtual" may be the two major models of "Yuanverse Tourism". They are both expected to profoundly change the tourism industry and significantly boost user consumption.

The cultural tourism China Metaverse created by China Culture Media Group is positioned to build digital resource aggregation, digital asset circulation, and public services for the cultural tourism industry in a unified 3D time and space that is fully online, interconnected, and interoperable with applications. A support system with complete service empowerment and operational standards. Through a unified entrance, resource management and value realization services are provided in a platform-based and market-oriented manner. At present, the Cultural Tourism China Yuanverse Central City, Cultural Tourism China Yuanverse Digital Cultural Commodity Trading Module, China Cultural Tourism Chain, and " Panda” copyrighted products and other new platforms and new products.

“The emergence of the Cultural Tourism China Metaverse platform is something that excites me. In many industry exchanges in the past, someone once asked me if I could predict the year in which the Cultural Tourism Metaverse will achieve great development. I was Answer, I can't tell which year, but we can focus on one event, that is, when will a public Metaverse platform appear at the national level." Song Xiaodong said that this platform is open across borders and can continue to grow. It has strong guarantees, and every city, every platform, and even every individual can build on it. Only in this way will local governments start the infrastructure of the Metaverse, enterprises will be able to gain more opportunities, and capital will be free to play a positive role, allowing content to continue to accumulate and precipitate.

Song Xiaodong believes that the cultural tourism China Metaverse platform responds to relevant measures to “enrich the supply of metaverse products” and fills the gap in the cultural tourism metaverse market. "Everyone must work together to build a world in the metaverse. Some people go in to build buildings, some do landscapes, some build fun games, some do artistic experience displays, etc. Only when the ecology is rich enough will it attract users. Therefore, the content of the metaverse Ecology will be a very huge sector in the future. Only when the Metaverse world prospers, more C-end customers will slowly be immersed in it, experience, consume, and even live." Song Xiaodong said, Cultural Tourism China Metaverse The platform itself has laid the foundation for empowering the high-quality development of the cultural tourism industry with "numbers", and China's vast and outstanding traditional culture, such as stories, folk customs, scenes, etc., will all be available through this metaverse platform in the near future. Re-creation and precipitation converge into a majestic force in this trickle.

Editor: Chen Mengyao

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