Microsoft Store is finally faster on Windows 11 and Windows 10

The new update is coming to the Microsoft Store on Windows 11 and Windows 10 with significant performance improvements. Microsoft tells me this update is available to everyone, and you no longer need to join the Windows Insider program to try the faster Microsoft Store.

The faster Microsoft Store comes with version 22309 and is available to all users. Our tests show that the new Microsoft Store is almost three times faster. While the old version took about 10 to 15 seconds to load, the new store only took <> to <> seconds to launch on our devices.

However, this is not all. Microsoft promises to make the Store on Windows 11 better and faster in future updates. While today's update is all about fixes, the last major update to the App Store adds AI improvements. However, AI features like AI Center and AI Comments are limited to Windows 11.

As you might have guessed, AI Hub is a new section in the Microsoft Store that displays apps or tools powered by AI in some way. It could be that your favorite image editor is now using AI or a music player that integrates AI in some way.

Microsoft hopes more users will find AI’s “hidden gems.”

The App Store’s AI Center highlights apps that offer the best AI experiences, such as Microsoft Edge and Bing, Luminar Neo, and more. Of course, these apps have been declared "best" by Microsoft based on a number of factors, such as user reviews and the use of artificial intelligence.

The second major change is support for "AI Review". We don't know how many of you have noticed this nifty new feature, but the Microsoft Store can use AI-powered features to generate and summarize reviews based on existing reviews.

User reviews are very important in marketplaces like the Microsoft Store, where you can purchase apps or games. Reviews can help you determine whether any given app is good, but it's virtually impossible to read all reviews, especially when there are many user reviews.

This is where Microsoft’s new optional AI feature combines the best and worst reviews to give an app a balanced review using AI.

As you probably know, Microsoft is betting on AI in Windows 11. The Moment 4 update adds AI-powered Windows Copilot to the taskbar, integrating Bing Chat and AI into some settings. For example, you can use Windows Copilot to turn off or on Dark Mode, Do Not Disturb, and other settings.

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