Microsoft's Xbox and marketing teams adjust to prepare for artificial intelligence and the future of gaming

According to news from this site on October 26, less than two weeks after completing the acquisition of Activision Blizzard, Microsoft began to reorganize its Xbox game and marketing team.

Microsoft promoted Matt Booty to president of game content and studios, including new responsibilities at ZeniMax, and promoted Sarah Bond to president of Xbox, overseeing all Xbox platform and hardware efforts; Chief Marketing Officer Chris Capossela will Leaving Microsoft after 32 years.

This means that Booty will lead a larger Microsoft game team in the future, including ZeniMax and Bethesda

Microsoft Gaming division CEO Phil Spencer explained in an internal memo that "ZeniMax will continue to operate as a limited integrated entity, with Jamie Leder serving as president and CEO, reporting to Matt." What's been rewritten: Phil Spencer, CEO of Microsoft's gaming division, explained in an internal memo that "ZeniMax will continue to operate as a limited integrated entity, with Jamie Leder serving as president and CEO, reporting to Matt."

"Great games are the foundation of everything," Spencer said in his memo. "We believe that an expanded game content team - one that will enable Xbox Game Studios and ZeniMax's development studios to work effectively together." organization - will give these world-class studios the ability to do their best work on their growing portfolio of games that players love."

This change in Xbox leadership means that once Activision Blizzard CEO Bobby With Kotick leaving at the end of 2023, Microsoft will have more female leaders than male leaders in its gaming division.

Regarding marketing, Microsoft’s CMO Capossela will give way to Takeshi Numoto

“Takeshi has been at the heart of our cloud transformation,” Microsoft CEO Satya Nadella told Insider The memo stated, "I am pleased that he will serve as Microsoft's chief marketing officer and drive our vision."

Microsoft also announced that it will promote Yusuf Mehdi to executive vice president and consumer chief marketing officer. A query on this site found that Mehdi joined Microsoft in 1992 and worked in product management for Internet Explorer and Windows. He later led Microsoft into the search market and launched Bing. He has participated in the development of Surface, Windows 10 and HoloLens headsets.

"Yusuf will be our end-user experience advocate and lead Microsoft Copilot product marketing based on the launch of several AI-driven services." Nadella explained, "He will also continue to lead our Search, Advertising and News, and Devices and Creative Customer Solutions areas (CSAs)."

Microsoft plans to move the consumer sales organization to the Microsoft Gaming team. The team is led by Ami Silverman, who leads Microsoft’s consumer retail efforts. “Ami’s role spans all consumer products, including devices and creatives (Windows, Surface, M365) and all things gaming. "Spencer explained, "The team's focus is to change game sales strategies and attract new audiences in different regional markets."

Microsoft's reorganization is mainly due to reasons in gaming and artificial intelligence. "With the completion of our recent acquisition of Activision Blizzard King, we will increase our investment in the gaming business," Nadella said, and plans to announce which games will be coming to Xbox Game Pass in the coming months.

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