News on October 27, according to the latest report from Counterpoint, in the third quarter of 2023, a new trend emerged in the Chinese smartphone market, with overall sales falling by 3% year-on-year, suggesting that the market may have bottomed out, but the market recovery signal is positive. Gradually emerge.
However, Huawei achieved dazzling results in this quarter, with sales increasing by 37% year-on-year. This success can largely be attributed to their new Mate 60 series, powered by the powerful Kirin 9000S SoC chip. According to the editor's understanding, this series was launched at the end of August and immediately caused a sensation in the market and became a strong promoter of sales. Analysts pointed out that Huawei is currently increasing production to meet market demand.
However, except for Huawei, most leading mobile phone brands performed worse than expected this quarter. In the list, Honor leads the market with 18.3% share, mainly due to their newly released HonOR X50 and HonOR 90. At the same time, sales of the Redmi K and Note series also showed strong momentum, with Xiaomi experiencing year-on-year growth. Foldable smartphones continue to grow this quarter, OPPO Find N2 The Flip is still the best-selling clamshell folding screen phone, and the HonOR Magic V2 performs well among large folding screen models.
Despite the overall market decline, Huawei stands out in the market with its new smartphones, while other mobile phone brands continue to strive to adapt to market changes and find new growth opportunities .
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