IDC data reveals: Huawei firmly leads the folding screen market, OPPO takes the top spot with its vertical folding phone

News on October 27, according to the latest data, China’s folding screen mobile phone market continued to grow rapidly in the third quarter of 2023, with shipments reaching 1.96 million units, a year-on-year increase of 90.4%. Despite the overall market downturn, the foldable screen mobile phone market has performed brilliantly.

Huawei has firmly occupied the first position in the market share in the first three quarters of this year, reaching 31.7%, and has obvious competitive advantages. Followed closely by OPPO, with a market share of 17.9%. It performed particularly well in the vertical folding mobile phone market, accounting for 31.4% of the year's share, and reached 25.0% in the quarter. Samsung ranked third with a market share of 15.4%, showing that it is still competitive in the folding screen mobile phone market. Honor gained 15.1% market share and launched three products in the third quarter, including Magic With its excellent product performance, V2 ranked first in the folding screen single product market share in the quarter. Vivo ranks fifth, with a market share of 12.7%, and its X Flip has continued to sell well in the six months since its launch. Xiaomi's market share reached 5.2%, and the performance of MIX Fold3's first sales was significantly better than that of the previous generation. Lenovo's market share is 2.0%.

According to the editor’s understanding, IDC stated that with the continuous upgrading and maturity of related technologies, the pain points of folding screen mobile phones, such as thickness and high price, are gradually being solved, making The popularity of foldable screen mobile phones has entered the fast lane. At present, the thin and light design of mobile phones has become a key factor influencing users to purchase folding screen mobile phones, and has also become the primary technical feature of folding screen mobile phones.

However, in addition to being thin and light, foldable screen phones in the future also need to be committed to providing the same comprehensive flagship experience as traditional candy bar flagship products. From flagship-level image performance, large-screen interaction, information security, to overall performance, these will become important criteria for evaluating flagship folding screen phones. The foldable screen mobile phone industry is constantly exploring how to provide innovative designs while meeting consumer demands for flagship features and performance.

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