Cyrus releases SERES 7, bringing high-quality new energy vehicles to the Brazilian market

According to news on October 27, Thalys, located in Sao Paulo, Brazil, recently held a grand brand launch conference, marking the automaker’s official entry into the Brazilian market, South America’s largest economy. At this event, Zhang Xingyan, President of Cyrus Automotive’s Overseas Business Unit, successfully signed an important agreement with Brazilian customer representatives.

According to the editor’s understanding, this cooperation agreement marks the full entry of the Seles brand into the Brazilian market, and Seles’ global strategic model SERES 5 (known as Cyrus SF5 in China) also officially debuted in Brazil. SERES 5 is positioned as a "high-end sports luxury electric SUV" that will bring advanced electric vehicle technology and excellent driving experience to Brazilian consumers.

José Augusto, Chief Operating Officer of Cyrus Brand Brazil Brandimarti said at the press conference that this cooperation agreement shows that Cyrus is confident in the South American market and opens up new opportunities for the brand's future development in this region. Thalys has begun trial operation of its new headquarters in Sao Paulo, Brazil, and has set up a local showroom to provide customers with product test drive services.

#At the same time, the SERES 7 was also displayed at the conference, which is the Brazilian version of the domestic model M7. SERES The appearance of the 7 is similar to the domestic version, marking that Cyrus brings more high-quality new energy vehicle options to the Brazilian market.

Although Cyrus faces some challenges in the Chinese market, the brand's foray into the Brazilian market demonstrates its determination to expand into the global market. This move is expected to bring more diversified electric vehicle choices to Brazilian consumers and strengthen Cyrus' competitiveness in the international market. Data recently released by Thalys shows that although they are facing a decline in sales in the Chinese market, they are actively seeking to open up new markets to achieve global growth.

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