Nokia mobile phone manufacturer HMD Global plans to launch a new HMD brand mobile phone in the first half of 2024

News on October 27, HMD Global has been focused on launching Nokia-branded smartphones, but over the past six years the Finnish company has gradually expanded its product portfolio. In September this year, HMD Global has announced a major move to launch its own brand of mobile phones.

According to the editor’s understanding, Ravi Kunwar, HMD Global’s vice president for India and Asia Pacific, said that the new HMD The Global brand will be officially launched in the first half of 2024, and India will become its main target market.

The company plans to build a comprehensive product ecosystem by releasing a variety of HMD-branded products, including smartphones, tablets, feature phones and IoT devices.

HMD-branded products in different markets will have different pricing strategies and will be designed to meet specific consumer needs, thereby distinguishing them from the Nokia product line.

HMD Global plans to manufacture all HMD brand equipment domestically in India and export these products to other regions. In addition, HMD Global has apparently partnered with Foxconn, Dixon, Lava and other companies to produce smartphones in India and is exporting feature phones to the African market.

Previously, HMD Global co-founder, chairman and CEO Jean-Francois Baril revealed on the linkedIn page: "Users can expect to see a new product portfolio of HMD-branded mobile devices, as well as Nokia devices, as well as exciting new partners." This series of actions shows HMD Global’s ambitions in its future strategic planning.

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