How to use PHP to implement reading statistics on WeChat public accounts

How to use PHP to implement reading statistics on WeChat public accounts

With the popularity and development of WeChat public accounts, many companies and individuals have begun to pay attention to the reading of public accounts quantity. Reading volume is an important indicator to measure the popularity of an article. For public account owners, understanding the reading volume can help them better understand the interests and needs of readers, and then adjust content and strategies. This article will introduce how to use PHP to implement reading statistics on WeChat public accounts and provide specific code examples.

Before we start writing code, we first need to understand two concepts in WeChat public accounts: the number of readings of articles and the number of readings of public accounts. The reading volume of an article refers to the number of times an article is read, while the reading volume of an official account refers to the total reading volume of all articles in the official account. Usually, the reading volume of a public account is obtained by counting the reading volume of each article and summing it up.

Next, we will introduce how to use PHP to implement reading statistics on WeChat public accounts. First, we need to obtain the interface provided by the WeChat public platform, through which the reading volume data of the public account can be obtained. The specific steps are as follows:

1. Apply for a developer account on the WeChat public platform and create an application.
2. Obtain the relevant API key in the application.
3. Use PHP's curl extension library to send a request and obtain the data returned by the interface provided by the WeChat public platform.

The following is a sample code for obtaining the reading data of the public account:

<?php

// 设置API接口地址和API密钥
$api_url = 'https://api.weixin.qq.com/cgi-bin/token';
$app_id = 'YourAppID';
$app_secret = 'YourAppSecret';

// 构建获取access_token的请求URL
$url = $api_url . '?grant_type=client_credential&appid=' . $app_id . '&secret=' . $app_secret;

// 初始化CURL
$ch = curl_init($url);

// 设置CURL选项
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);

// 发送请求并获取返回结果
$response = curl_exec($ch);

// 关闭CURL
curl_close($ch);

// 解析JSON格式的返回结果
$result = json_decode($response);

// 输出access_token
$access_token = $result->access_token;
echo $access_token;

?>

After obtaining the access_token, we can use the interface provided by the WeChat public platform to obtain the public account Number of reading data. The specific steps are as follows:

1. Set the API interface address and parameters for obtaining article reading data.
2. Use PHP's curl extension library to send a request, and carry access_token and related parameters in the request.
3. Parse the returned JSON format result and obtain the article reading data.

The following is a sample code for obtaining article reading data:

<?php

// 设置获取文章阅读量数据的API接口地址和参数
$api_url = 'https://api.weixin.qq.com/datacube/getarticletotal?access_token=' . $access_token;
$start_date = '2022-01-01';
$end_date = '2022-01-31';

// 构建获取文章阅读量数据的请求URL
$url = $api_url . '&begin_date=' . $start_date . '&end_date=' . $end_date;

// 初始化CURL
$ch = curl_init($url);

// 设置CURL选项
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);

// 发送请求并获取返回结果
$response = curl_exec($ch);

// 关闭CURL
curl_close($ch);

// 解析JSON格式的返回结果
$result = json_decode($response);

// 输出文章阅读量数据
var_dump($result);

?>

Through the above code example, we can implement reading statistics for WeChat official accounts. It should be noted that since the interface of the WeChat official account may change, the above sample code is for reference only and needs to be adjusted according to the actual situation when used.

To summarize, using PHP to implement reading statistics on WeChat public accounts can help public account owners better understand readers’ interests and needs, and make adjustments and optimizations based on statistical results. Hope the above content is helpful to you!

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