New developments in Huawei's trademark: Will the automotive field become the next target?

News on October 28. Recently, Huawei’s trends in the automotive field have once again attracted widespread attention. Although Huawei announced that it will no longer be involved in the automotive manufacturing field, it has already emerged in this field and has become a participant that cannot be ignored. Recently, a trademark transfer announcement once again aroused heated discussions within and outside the industry.

This trademark transfer involves trademarks such as AITO and AIITO. According to the announcement, the transferor is Beijing Ruikaizhuo Technology and Trade Co., Ltd., and the transferee is Huawei Technologies Co., Ltd.

However, it is important to note that Huawei is the recipient of Jean’s AITO trademark does not include the 12 categories, and the 12 categories of AITO trademarks and their LOGOs are still held by other companies. Therefore, this trademark transfer cannot simply be interpreted as Huawei’s plan to enter the automobile manufacturing field. In addition, Huawei's five-year plan to not build cars has just begun to be implemented, so a closer explanation is that Huawei is acquiring some AITO trademarks registered by others.

In June this year, Huawei did obtain the right to transfer the "Wenjie" trademark, which demonstrates Huawei's plans to acquire trademarks in multiple fields. These fields include electronic products, scientific instruments, automobiles and vehicles, etc. The transferor of these trademarks is Beijing Yongan Shida Trading Co., Ltd., and the transferee is still Huawei Technologies Co., Ltd.

Huawei applied for the registration of multiple "WENJIE" trademarks in July. This month, Huawei also submitted an application to register the "ULTIMATE DESIGN" trademark. The mark's international classification includes means of transport. The status of these trademarks is currently awaiting substantive review

There is widespread speculation that Huawei's registration of the "Extraordinary Master" trademark in the field of transportation may lay the foundation for its future new models. Although the company claims it is no longer involved in car manufacturing, its trademark strategy appears to be preparing it for other forms of involvement in the automotive space

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