China's display market achieved growth in the first half of the year, but the low-end market struggled in the third quarter

News on October 30, according to the latest report from Luotu Technology (RUNTO), in the third quarter of 2023, mainland China’s display market sold 10% of the total through online public retail channels (excluding content e-commerce companies such as Doukuai). 1.92 million monitors, a slight decrease of 0.1% compared with the same period last year.

In the first half of the year, China's display market successfully implemented the strategy of exchanging price for sales volume by continuously lowering prices, achieving a rare 8.7% sales growth. However, excessive consumption of the low-end market also caused sales in the third quarter to fall short of expectations, and the growth momentum in the first half of the year was unable to continue.

According to the editor’s understanding, the third quarter data shows that the rankings of leading brands are in line with those above. Half a year has remained consistent, but competition among them has become increasingly fierce. AOC still maintains its leading position in the industry, becoming the double champion in sales volume and sales, but its market share is gradually being eroded. The following brands are Xiaomi and HKC. In particular, HKC has maintained a strong development momentum with the significant growth of the e-sports market.

At the same time, the two major professional e-sports brands, Titan Legion and KTC, also rely on e-sports monitors to emerge in the TOP camp. Their e-sports market penetration rates both exceed 95%. %. However, unlike the second quarter, LG dropped out of the top ten brands in the third quarter. This change has attracted market attention.

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