Zhihu has started displaying real-name information on the front desk of leading self-media accounts. The authentication information will be displayed on the 'Personal Information' page.

According to news from this site on October 31, Zhihu officially announced that from now on, the display of real-name information on the front desk of leading self-media accounts will be gradually carried out.

For top self-media accounts that are engaged in social affairs, finance, education, medical and health, justice and other fields, and have 500,000 or more followers , the platform will guide you to complete the real-name registration at the front desk in batches and stages. The real-name authentication information at the front desk will be displayed on the personal profile page of the account.

Head self-media accounts that should be authenticated but are not authenticated in time, if the authentication cannot be completed within the specified time, will be affected Account’s traffic, income and other functions and rights on the Zhihu platform.

In order to enhance the credibility of the top "self-media" accounts and standardize account operation behaviors, the platform will gradually promote the display of real-name information on the front desk of the top "self-media" accounts and maintain a good online public opinion ecology. By then, the profile pages of some of the "self-media" accounts at the top of the site will display the creator's real-name authentication information.

From now on, the display of real-name information at the front desk of the head "self-media" account will be gradually carried out. The specific instructions are as follows:

1. For those engaged in social affairs, finance, education, medical and health, and justice For content creation in other fields and leading "self-media" accounts with 500,000 or more followers, the platform will guide the front-end real-name registration in batches and stages. Relevant users please pay attention to check the messages on the site. The platform will remind you to complete the certification in time through private messages on the site.

2. The real-name authentication information at the front desk will be displayed on the "Personal Information" page of the account.

3. For head "self-media" accounts that should be authenticated but are not authenticated in time, if the authentication cannot be completed within the specified time, the account's traffic, revenue and other functions and rights on the Zhihu platform will be affected. It is recommended that relevant users complete the real-name authentication at the front desk in a timely manner.

The Internet is not a lawless place, and you need to be cautious in everything you say and do. When expressing opinions and sharing content online, everyone must abide by laws, regulations and community norms, and be responsible for their words and deeds. In the future, Zhihu will also further consolidate the responsibilities of the platform's main body, standardize the operation of "self-media" accounts, strictly deal with violations, and effectively combat all kinds of "self-media" chaos. If relevant clues of violations are found, friends are welcome to provide feedback through the "report" channel, and the platform will verify and deal with them in a timely manner.

This site has noticed that platforms such as Kuaishou, WeChat, Weibo, Douyin, Xiaohongshu, Bilibili, and Toutiao have also issued relevant announcements.

Related reading:

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《Station B announces the real-name front desk of the head “self-media” account》

《WeChat: In the near future, we will first guide “self-media” accounts with more than 1 million “fans” External display of real-name information》

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