Xiaohongshu releases an announcement to display real-name information at the front desk of 'self-media” accounts on the header

News from this site on October 31st, Xiaohongshu officially issued an announcement, announced that it will guide “self-media” accounts with more than 500,000 fans in batches and stages to display real-name information at the front desk. The first batch of in-site letters will be sent to "self-media" accounts with more than 1 million fans, and the real names of real-name authentication will be displayed on their personal homepages after obtaining the user's consent.

In order to standardize the operating behavior of "self-media" accounts, strengthen the display of qualification certification, and strengthen the management of information authenticity, the Xiaohongshu platform will guide "self-media" accounts with more than 500,000 fans in batches and stages. Media” account to display real-name information at the front desk.

The first batch of in-site letters will be sent to "self-media" accounts with more than 1 million fans, and the real names of real-name authentication will be displayed on their personal homepages after obtaining the user's consent. If the relevant "self-media" account does not agree to display real-name information at the front desk, the account's economic benefits, traffic distribution and other rights will be restricted in the future.

The front-end real-name information display work carried out this time can further enhance the credibility of the head account, facilitate users to conduct social supervision for the public interest, and create a clear cyberspace.

This site has noticed that Kuaishou, WeChat, Weibo, Douyin and other platforms have also issued relevant announcements.

Related reading:

"WeChat: In the near future, we will first guide "self-media" accounts with more than 1 million "fans" to display real-name information to the outside world"

"Kuaishou announced the promotion part Real-name work at the front desk of "self-media" accounts"

"Douyin issued an announcement on "account real-name information display"

"Weibo announced that it will guide the top "self-media" accounts to work at the front desk Real-name display》

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