Multiple artificial intelligence applications have successfully attracted millions of traffic, and the battle for users has begun

On October 31, QuestMobile, a well-known domestic business intelligence data service provider, released the China Mobile Internet 2023 Autumn Report (hereinafter referred to as the "Autumn Report"). Data shows that as of September 2023, the monthly active users of the mobile Internet will be 1.224 billion, and the user scale has grown steadily in the past three quarters, maintaining between 2% and 2.7%.

Generally speaking, under the influence of the overall economic recovery momentum and summer tourism, the mobile Internet industry showed three main characteristics in the third quarter: "Consumption recovery", "Cultural tourism explosion" and "Entertainment boom" . Among them, artificial intelligence has become a key area of ​​focus for various companies. In addition to investment, they have also launched a number of generative artificial intelligence applications, attracting a large number of users. As of September, the traffic of multiple applications has exceeded 1 million

The traffic of multiple artificial intelligence applications has exceeded one million

The "Autumn Report" shows that leading Internet companies continue to maintain steady growth. Among them, Tencent Holdings, Alibaba, Baidu Group, Douyin Group, Ant Group, Pinduoduo, Meituan, JD.com, and Kuaishou have deduplicated users respectively. Reaching 1.223 billion, 1.149 billion, 1.105 billion, 1.034 billion, 878 million, 795 million, 771 million, 646 million, and 588 million. However, the number of applications of each company shows huge differences, which are 464, 161, 117, 133, 4, 8, 33, 27, and 28 respectively.

Artificial intelligence has received a lot of attention from various companies. In addition to investment, the applications that have been launched have attracted a large number of users. As of September, the monthly active users of Wenxinyiyan, iFlytek Spark, Zhipu Qingyan, Tiangong AI Assistant, and Miaoya Camera were 7.1 million, 4.93 million, 3.49 million, 1.32 million, and 1.05 million respectively. According to user portrait data, male users account for 73.4%, and users born in the 80s and 90s account for 68.3%

At the same time, smart home hardware products based on large-scale artificial intelligence language models are ushering in a "second spring." It is expected that by September 2023, the frequency of user use of both active and passive interaction products will continue to increase, reaching 58.3 times and 31.9 times per month respectively. It is foreseeable that as large-scale language model technology continues to mature, the smart home industry will further develop and usher in great changes

The blowout of cultural tourism supports the "warmth" of the industry

According to data from the "Autumn Report", under the trend of overall economic recovery, the mobile Internet industry showed three significant characteristics in the third quarter: "consumption recovery", "cultural tourism prosperity" and "entertainment boom"

The cultural tourism blowout is an important support for the mobile Internet industry. According to data in September 2023, train services, map navigation, online travel, audio books and digital e-commerce are the top five net increases in monthly active users in China's mobile Internet segmented industries, with increases of 86.02 million and 8587 respectively. million, 50.17 million, 42.61 million and 40.62 million

At the same time, the traffic of typical online content platforms continues to increase. The monthly active users of WeChat, Douyin, Weibo, Kuaishou, Bilibili, and Xiaohongshu have reached 1.045 billion, 743 million, 485 million, and 485 million respectively. 457 million, 210 million and 199 million.

Behind this, we cannot do without the continuous contributions of those born in the 00s and 60s. In September alone, the net increase in users in the three fields of digital reading, mobile video, and mobile social networking was 41.788 million, 40.677 million, and 23.670 million, of which the total contribution of "post-00s" and "post-60s" was 43.3%, 72.0%, 98.1%.

From the perspective of the usage time and growth of the entire network, the average monthly usage time per person on the entire network is 157.9 hours, and the usage time of the "post-00s" is as high as 173.9 hours. At the same time, compared with last year, the average monthly usage time of "post-60s" increased by 5.5%

Smart home consumption continues to rise

As of September 2023, in the smart terminal market, Huawei, Apple, OPPO, vivo and Xiaomi accounted for 22.8%, 21.7%, 18.9%, 14.7% and 10.2% of the active devices of smart terminal brands respectively. Compared with the end of the previous quarter, the market shares of these brands remained basically unchanged

Intelligent scenarios are showing new vitality. The number of monthly active users in the smart device APP industry has increased to 370 million, a year-on-year increase of 8.8%. Among them, smart home consumption continues to grow, with the number of monthly active users in the industry reaching 280 million, a year-on-year increase of 13.5%. Mijia, EZVIZ Cloud Video, Smart Life, Hejiaqin, and Xiaoyi Guanjia are the top five applications in terms of monthly active users, with 71.449 million, 41.162 million, 34.528 million, 24.725 million, and 23.548 million respectively

The number of monthly active users in the smart wearable industry has reached 129 million, an increase of 11% compared to the same period last year. The monthly active users of smart accessories and smart health industries reached 22.25 million and 8.85 million respectively, a year-on-year increase of 41.9% and 20.3%

Image source: QuestMobile data display

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