The LCD TV market shows an upgrade trend: the average size exceeds 50 inches for the first time

The latest report released by RUNTO shows that as of September 2023, the global LCD TV panel market will undergo significant changes, with the average size jumping to 50.8 inches for the first time, marking global consumers' appetite for larger screen TVs. The demand is growing

#According to this data, we can see a clear trend: although shipments have declined, shipment area has continued to increase. It is understood that in the first half of this year, 65-inch TVs began to emerge in the Chinese market, and their market share exceeded 55-inch TVs for the first time, becoming the most popular TV size in the Chinese market

According to the retail sales of Luotu Technology (RUNTO) Data shows that as of the end of the third quarter, the average TV size in the online market reached an astonishing 60.6 inches, while the average size in the offline market was as high as 63.8 inches, further confirming the popularity trend of large-size TVs

Specifically, in the LCD TV market in the first half of the year, 32-inch TVs were still the largest size in shipments, but shipments fell sharply by 38.5% year-on-year, with a market share of 20.8%. The 42/43-inch size ranked second, with a slight increase in shipments and a market share of 19.6%. 55-inch TVs ranked third, with shipments of approximately 10 million units. The 50-inch TV grew by 18.8% year-on-year in the first half of the year, with shipments reaching 7.9 million units and a market share of 13.5%. In addition, the shipment volume of 65-inch TVs was approximately 7 million units, a year-on-year increase of 25.2%, and the market share reached 11.9%. Larger TV sizes, such as 75 inches and above, also showed significant growth, with shipments of approximately 1.5 million units, a year-on-year increase of 43.6%, and a market share of 2.5%.

Generally speaking, the LCD TV market is developing rapidly in the direction of larger sizes. Global consumers are increasingly enthusiastic about large-screen TVs, which has also given rise to competition among TV manufacturers to continuously improve product sizes. . This trend has brought new opportunities and challenges to the TV industry, while also triggering the demand for higher resolution and better visual experience.

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