Double 11 had a great start and won like crazy! XREAL won the multi-platform championship: good product hard power is the secret

The Double Eleven promotion officially started on the evening of October 31st, and XREAL also quickly announced the sales results of a good start on Double Eleven.

According to the official battle report, XREAL swept all the sales during the opening ceremony of Double Eleven." XR Grand Slam", including the dual platforms of JD.com and Tmall, has won the first place in both sales and sales of the XR glasses category.

Compared with the same period during last year’s Double Eleven, XREAL brand sales increased significantly by 684%, and sales increased by 1058%. Excellent, with rapid growth

Sales exceeded 5,000 units

XREAL Air 2 continued to dominate the JD.com XR device best-selling list for 50 days.

It should be emphasized that the sales lists on the e-commerce platform all focus on the "XR glasses category", which covers It includes VR glasses, AR glasses, smart glasses and other different dimensions. This undoubtedly shows that in the fierce competition on Double Eleven where many VR brands participated, XREAL showed an unrivaled lead and achieved an overwhelming victory.

This year, the XREAL brand has successively launched a series of new products such as XREAL Beam, XREAL Air 2 and XREAL Air 2 Pro. The common features of these products , which is innovation-driven design based on user orientation.

For example, the new XREAL Air 2 series has carried out core upgrades around the three core experience points of AR glasses: "display, ergonomics, and sound quality" based on the continuation of the aesthetic design language and technical accumulation of the previous work.

The flagship AR glasses XREAL Air 2 Pro are also the world’s first to implement mass production application of electrochromic technology. Through electrochromic technology, the light transmittance of the lens can be manually adjusted to adapt to the light environment at any time and in any scene, ensuring that the picture is always bright and high-definition, making it possible to use AR glasses in all scenes and around the clock.

Thanks to a series of industry-leading technologies, including electrochromism, the use scenarios and practicality of XREAL Air 2 glasses have been greatly enhanced, which has undoubtedly increased user stickiness.

According to official information, the first shipment of the XREAL Air 2 series directly exceeded 3,000 units, with total sales exceeding 10 million, and was warmly loved by consumers

This time A good start to Double Eleven and winning the multi-platform championship was naturally expected.

XREAL’s deep technological development has not only won positive response from the market, but also increased the entire brand value of XREAL. For example, XREAL Beam, a spatial computing terminal launched in June this year. Thanks to years of immersion in the consumer AR market, I have a keener insight into the future development trends of the AR industry.

XREAL Beam first proposed the concept of "spatial computing". Through the "AR spatial screen" hardware solution, it has also become the first spatial computing terminal device in the AR industry to realize 3DoF hovering of screen projection images in space. .

In this year’s Double Eleven promotion event, this product ranked first in sales/sales of the AR box category on JD.com and Tmall. This is also an excellent result for this product. The best recognition of performance

According to the latest data from IDC this year, XREAL’s sales share in Q1 of 2023 will be 34.49%, and its Q2 share will rise to 39.03% , becoming the top-selling brand in the global AR market in the first half of 2023.

Judging from the performance in all aspects this year and the good start of Double Eleven, it is certain that XREAL will ascend to the throne this year.

With the participation of companies such as Apple, the AR industry is expected to achieve breakthrough progress in the future. In the field of consumer AR, XREAL is already one step ahead. With its world-leading core technologies such as spatial perception algorithms and optical engines, as well as the launch of excellent products such as XREAL Air 2, XREAL will surely become a leading brand in the industry and contribute to the development of the entire industry. Inject more imagination

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