Future Industry Wins and Leads Tomorrow | Bravely venture into AR no man's land and seek answers from technological innovation

After you put on the augmented reality glasses, when you walk to the attraction, you can talk to the spirit deer on the spot and experience a novel and enjoyable "travel" experience that transcends time and space. You can even do it all by simply swiping with your phone

This comes from the "black technology" of Liangfengtai Information Technology Co., Ltd. (hereinafter referred to as "Liangfengtai"), providing everyone with a unique product experience. Liangfengtai is one of the first AR (augmented reality) professional companies in China, the world's leading provider of AR platform-level technologies, products and services, and one of the few national-level specialized and new small giant companies in the industry.

Facing future competition, Liangfengtai CEO Liao Chunyuan said, "In the future, we will embrace the space Internet era. AR cloud is the core competitiveness of the space Internet era and the most valuable asset. Liangfengtai has also always insisted on open cooperation. , using platform advantages to build an intelligent ecosystem for the industry, we continue to explore technological innovation and bravely venture into no man’s land.”

Be the first to try something new and bravely enter AR no man’s land

In 2020, when Liangfengtai began pre-research on the development of a new generation of terminals, it was deeply realized that the exploration of AR localization is a "difficult but correct" matter. At the beginning of the project establishment, Liangfengtai also made a difficult choice between "domesticization" and "internationalization". Choosing to use relatively mature foreign components, such as chips, is a common choice in this industry. Localization means the need to invest manpower, time, cost, research and development and other resources, and it also faces severe challenges of uncertainty

AR is an important frontier direction of the new generation of information technology and a major forward-looking field of the digital economy. AR smart glasses are the next generation computing platform after mobile phones, a new generation of human-computer interaction portal, and an important step in the era of metaverse and artificial intelligence. The entrance is the strategic high ground occupied by the global technology industry.

China must have its own local products in such an important frontier technology field to break through the core technology and key component industries, and establish a core industrial chain system to open up a new situation for the global competition of the next generation Internet

After several hesitations, Liangfengtai co-founder and COO Tang Rongxing made the team determined, "What we want to do is high-value production tools, not toys, and not luxury goods." Looking to the future, China needs its own domestically produced AR To ensure global competition and industrial use of terminals, there must always be a Chinese team to "eat the crabs" first and enter the "no man's land"; the domestic AR industry chain is still in its early stages, and the development of a product has brought together scattered fires and united Research and development, make up for shortcomings, highlight advantages, and achieve immediate and long-term benefits; only by mastering core technologies and expanding the advantages of the industrial chain can we lower the price of AR industrial terminals and bring more frontline workers to small and medium-sized enterprises while ensuring excellent and high-quality products. All can afford it.

Not only on the terminal, but also on the core AR technology, Liangfengtai has been independently developing and innovating to ensure the independent controllability of the core technology. The "Shanghai "Yuanverse" Key Technology Research Action Plan (2023-2025)" issued by the Shanghai Science and Technology Commission mentioned that original and leading scientific and technological research such as space computing have made important progress, focusing on intelligent terminals, content production, cloud platforms, etc. Form more than 30 core technologies and products with important influence, and promote the "Yuanverse" innovation chain, industrial chain, and value chain to move towards the high end. Liangfengtai also participated in many expert demonstrations and conducted technical research as a participating unit.

"Small tool" but "big effect"

2020 is a critical year for the C919’s airworthiness certification, with testing covering all parts of the country. However, under the influence of the epidemic, this critical work faces huge challenges. Shanghai Aircraft Design and Research Institute used HiLeia, the HiLeia AR remote communication and collaboration platform, to conduct remote witnessing tests and inspections with multiple people, places and terminals. By utilizing HiLeia’s functions such as high-definition video streaming and AR spatial annotation, it successfully solved the two pain points of customers’ “unable to visit the site in person” and “unable to control costs”. Witnesses in Shanghai can conduct intensive reviews remotely, ensuring that the C919 is commercially delivered on time. Currently, Shanghai Aircraft Design and Research Institute continues to use HiLeia, a HiLeia product, as a regular production efficiency improvement tool

"With one-click remote control in front of the screen, the airport test was carried out as scheduled, as if it were on site." AR smart terminals are also an important "tool" component. The 5G AR smart glasses HiAR H100 will be officially released in 2021. In terms of parameters, the H100 is equipped with Zhanrui T740 chip, a built-in eight-core central processor, with excellent performance and 5G communication support; a customized 48-megapixel, 1/2.0-inch outsole high-definition anti-shake camera module, which can better Capture and restore the details of industrial sites; use multi-microphone arrays and deep learning technology to provide multi-scenario high-performance call noise reduction functions and natural human-machine voice interaction... AR smart terminals that deeply understand and serve industrial sites are being developed Become a new productivity tool under the trend of smart manufacturing.

This product not only has very good quality, but is also independently developed in China. The use of AR glasses terminals promotes the rapid development of the entire industry chain, while also enhancing its practicality, deeply integrating into and empowering the real economy

Seeking answers brought by technological innovation

"Enterprise innovation and new technology innovation are ultimately inseparable from a key proposition: What problems can be solved and what value can be created?" Liao Chunyuan said, "Looking for answers brought by technological innovation, Liangfengtai has been exploring and To realize the value of AR, the change from To C to To B is a process of exploration, and we have also made choices on the B side.”

Serving the people is the essential requirement of scientific and technological innovation. Liao Chunyuan said that the key to solving the problem lies in respecting the front line, going deep into the front line, and serving the front line. Currently, Liangfengtai believes that AR should be integrated with the physical industry to empower sites and personnel. Liangfengtai is going deep into various customer scenarios, adhering to being problem- and demand-oriented to solve the pain points of enterprises; conducting open communication with the upstream and downstream industry chains, and striving to achieve more breakthroughs from 0 to 1

It is understood that Liangfengtai also has a series of standardized products, and has launched industry products for vertical fields such as industry and entertainment. In the process of empowering the industry, data continues to accumulate on the AR platform, thereby accelerating industry implementation.

The most difficult thing is the customer's thinking. It takes a long process for a new thing to enter the market and be recognized by everyone. Liao Chunyuan said that in the past few years, more and more partners have joined Liangfengtai’s space Internet platform. In recent years, Liangfengtai will adhere to the major strategy of focusing on the layout of augmented reality (AR) platforms, deeply exploring vertical scenarios, and serving the real economy. Focusing on the 1 3 N product system, it will become a leader in the space Internet era. From vertical to universal, the development of ubiquitous computing is divided into three stages to create an immersive, natural, and highly integrated smart space between reality and reality

(Picture provided by Liangfengtai)

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