'GTA6' will make extensive use of AI intelligence technology, but it may not lower the price as a result.

Take-Two CEO Strauss Zelnick said in a communication with investors that while AI artificial intelligence will help streamline the development process, it may not reduce development costs. Therefore, he warned fans that if Rockstar fully accepts the use of AI, please do not expect that the retail price of "GTA66" will be reduced as a result.

Previously, the remastered version of "Red Dead Redemption" was priced at US$49.99. This price was once complained by fans: "Such a low cost, but still so expensive." Some time ago, some foreign media also analyzed that "GTA6" will be priced above US$70. For example, the basic version of US$79.99 will be more in line with Rockstar's pricing strategy.

Zelnick also said that although Take-Two has long been committed to AI development technology, due to the commoditization trend of these AI development tools, any competitive advantage is short-lived, and opponents will soon adopt similar technologies.

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