OPPO ColorOS monthly active users exceed 600 million: ColorOS 14, which embraces the AI ​​​​big model, arouses expectations

This year is the tenth year of the birth of OPPO ColorOS.

In the past ten years, ColorOS has made remarkable achievements, reaching a historic record of 600 million monthly active users. This is not only an important milestone for ColorOS to move towards user experience, but also a new starting point for ColorOS to actively embrace the artificial intelligence and graphics computing revolution and build a smart integrated experience

Since last year, the monthly active users of ColorOS have shown a rapid growth trend. In January 2022, the number of monthly active users of ColorOS worldwide exceeded 500 million. In today's environment where the growth of the mobile phone market is slowing down, it can be said to be extremely fast.

In the author’s opinion, ColorOS still has rapid growth in monthly active users in the increasingly competitive global Red Sea market. To achieve such a large volume today, is mainly due to OPPO’s continued investment in underlying technology, high-end The strategic breakthrough and the initial results of the strategic layout of the integration of all things.

What's more, under the core values ​​of "fighting without fighting" and always starting from consumer needs, we will win the trust and recognition of users by continuing to create the ultimate beautiful experience.

Use technological innovation to continuously enhance product strength and attract users to actively switch phones

At present, the user replacement cycle has been significantly lengthened, which is not conducive to the growth of new users. One of the core reasons is that today’s mobile phones are more durable. If the past “passive” mentality of letting users buy new phones only after their phones break down continues, it will be impossible to achieve good results.

Under such a replacement cycle, OPPO is the first to promise that its flagship phones will be "upgraded to 4D and 5D" - all newly launched Find series and OnePlus digital series flagship models support 4 major ColorOS version upgrades and 5-year security maintenance and updates provide users with continuously upgraded user experience and security protection.

For example, the public beta of ColorOS 14 this year started on September 11. As of October 31, the number of users who have upgraded to ColorOS 14 has exceeded 230,000. Models include OPPO Find X6 Pro, OPPO Find N2 Many other models have been released.

Another way for OPPO is to use continuous innovation in product technology to allow users to actively switch phones due to the ultimate experience brought by one or more innovative technology points.

Taking the current folding screen market segment that is growing against the trend as an example, OPPO’s folding screen mobile phone market share in China reached 20% in the first half of the year. Among them, OPPO Find N2 Flip performed well in the market share of small folding screen mobile phones, occupying 31% of the market share and becoming the best-selling product

ColorOS has been fully optimized around high-frequency scenarios such as travel, navigation, music, sports, and social networking. Scenes such as vehicle control, navigation and taxi hailing, music playback, and sports recording can all be operated directly through the external screen, as well as personalized Interactive pet wallpapers, one-click generation of GIF animations, full-screen information display and other functions not only enhance the interactive experience, but also meet personalized usage needs.

In view of the battery life problem of Xiao Fold, through the two core technologies of micro-architecture supercomputing engine and memory gene recombination brought by the ColorOS supercomputing platform, we focus on solving the two major Android system problems of unreasonable allocation of computing resources and conflicting memory usage. Implementing user operations with lower power consumption greatly reduces the power consumption of users’ daily use.

As Li Jie, Vice President of OPPO Software Engineering Division, said, " When a product has real technological innovation and provides users with an innovative experience, users are actually willing to pay for it and replace it."

Always put product first and promote high-end breakthroughs through user experience

Against the backdrop of the overall decline in the global smartphone market, high-end smartphones are bucking the trend.

The IDC report pointed out that high-end mobile phones priced above US$600 performed strongly in the Chinese market. In the second quarter, China's market share of high-end mobile phones priced above US$600 reached 23.1%, growing against the trend compared with the same period in 2022.

Therefore, high-end mobile phones are the only way for every domestic mobile phone company to achieve breakthroughs.

In the pursuit of high-end, OPPO has a unique strategy - always putting products in the first place

To break it down, one is to truly provide users with new experience and value, and the other is to carefully polish the experience and quality of the product.

Currently, large folding screen mobile phones are becoming more and more popular among high-end mobile phone users. However, competition among manufacturers has fallen into a vicious circle of "hardware competition." The lack of system and application experience is still a common problem that most manufacturers cannot solve. Under the solidified "adaptation" thinking, they simply and crudely moved and stretched the system applications of the candy bar mobile phone to the folding screen mobile phone, and it was difficult to give full play to the real advantages of the large screen and high efficiency of the folding screen mobile phone

OPPO is clearly aware that in order to get rid of the constraints of folding screen development, the current status of the industry must be broken and reshaped in order to rekindle users' freshness in the field of folding screens.

The new-generation folding screen flagship OPPO Find N3, through the innovation of the native split-screen architecture, reconstructs the Android system framework, and finally realizes that over 99% of applications can achieve split-screen. It has created a panoramic virtual screen solution that allows more freedom in split-screen and more efficient business office. It creates unlimited space in a limited screen space and achieves a more usable multi-split screen experience. It perfectly solves the problems of difficult split-screen and information blocking in traditional folding screens. question.

For example, the newly added ColorOS "File Any Door" can provide more powerful file management capabilities for folding screens and provide efficient cross-application sharing functions; while "File Opening" provides powerful file review for folding screens. ability. In addition, the "15-inch panoramic virtual screen" breaks through the split-screen limitation of the original system through the self-developed "panoramic virtual screen" framework

Polish the product from the smallest details and optimize the experience in all aspects. It is this spirit of leaving complexity to ourselves and simplicity to users that enables OPPO to achieve a positive cycle of good products - good experience - good sales - and good user reputation .

Actively embrace the era of AI and interconnection of everything, ColorOS 14 breaks through the wall and moves forward

The birth of 5G technology has brought about the smart era of the Internet of Everything and all scenarios. Continuous investment in smart technology represented by AI technology is also the key to the success of ColorOS.

Among the top ten institutions in China with the number of artificial intelligence patent applications, OPPO is the only mobile phone manufacturer. The number of AI patent applications has reached 3,000. Its continuous efforts in the field of artificial intelligence have enabled ColorOS to develop deeply into the field of artificial intelligence. Relying on AI technology improves experience, thereby gaining the favor of more loyal users.

In addition to its deep investment in technology, OPPO has also actively embraced the era of the Internet of Everything and made plans in advance.

It is understood that OPPO has long put forward the concept of "integration of all things" internally, and now this strategic layout has shown results.

At last year’s developer conference, OPPO released the first self-developed smart cross-end system “Pantanar” for the integration of all things, which can realize unbounded collaboration of services and devices, allowing products of different brands to be interconnected. Get rid of the limitations of hardware, allowing users to travel around the world with one account.

On November 16, 2023, OPPO will launch the Andes GPT (AndesGPT) model at the developer conference

At that time, OPPO will officially launch the new ColorOS 14, which will introduce AI large models. As OPPO fully embracing artificial intelligence and image computing, we will bring new smart innovation

In the future, OPPO hopes to create a personal super assistant. It can be as small as ordering takeout and answering calls, as large as planning itineraries and organizing meeting documents... Let all terminal products, whether they are watches, tablets, headphones, or cars, achieve a seamless integration experience with mobile phones, establishing a A more mature and comprehensive full-scenario ecosystem. The intelligent cross-end experience under the deep integration of Andes and Pantanal will help OPPO enter the era of interconnection of all things.

Looking to the future, with 600 million users in ten years, ColorOS has the determination and confidence to move towards the world's leading smart cross-end system. On November 16, ColorOS 14 is about to “break through the wall” and we are looking forward to more surprises.

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