Apple plans to disable the 'Shake' jump advertising function, and top apps such as Taobao and Douyin respond to the news

According to news from this site on November 14, Times Finance reported yesterday that Apple has notified many domestic leading apps, requiring them to remove gyroscope permissions and shake to jump ads. Leading app companies will release new versions in the future that cancel the shake-to-jump advertising function.

Now according to China Business News, in response to this news, reporters asked Taobao, Tmall, JD.com, Pinduoduo, Douyin, and Kuaishou respectively Among many leading App companies, no manufacturer has clearly stated that it has received notification from Apple, and Apple has not responded.

The shake function calls the gyroscope permission. This is a function that has been available for a long time. It can be used to grab TV red envelopes, identify songs, etc., but it is now used for advertising. However, some mobile phones do not have a gyroscope permission switch and users cannot turn it off by themselves.

This site noticed that on December 2, 2022, the China Academy of Information and Communications Technology published an article on the WeChat public account stating that in response to the "shake" behavior in opening the screens of various apps, it has joined forces with Huawei, OPPO, Vivo, Xiaomi, Alibaba and other companies have restricted and standardized "shake" advertisements, specifically requiring the trigger acceleration to be no less than 15m/s², the rotation angle to be greater than 35°, and the operation time to be no less than 3 seconds.

On February 28, 2023, the Ministry of Industry and Information Technology issued the "Notice of the Ministry of Industry and Information Technology on Further Improving Mobile Internet Application Service Capabilities". The notice proposed 26 measures aimed at improving user service perception and industry management capabilities. Among them, in response to the issue of "shake" ads, developers are required not to frequently pop up windows that interfere with users' normal use, and not to guide users to operate through methods that are easy to be accidentally triggered, such as shake or full-screen heat maps. In addition, opening screens and pop-up information windows must provide effective close buttons to ensure that users can easily close

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