WeChat public accounts are regulated for sending click-inducing messages in groups, and once discovered, the highest level will be banned.

The WeChat public platform issued an announcement today, starting from November 15th, it will regulate the mass posting of click-inducing messages by public accounts

The announcement stated that recently, The platform found that was included in the group messages posted by some public accounts. They used fake system messages, red envelope points to arrive and expire, etc. to increase the attractiveness of the title, deceiving users and inducing users to click , but the text was actually irrelevant or untrue. of marketing content. This behavior damages the user’s reading experience and seriously disrupts the healthy ecology of the platform.

In order to further standardize the content of group messages sent by public accounts and provide users with a better message receiving experience. As for click baiting behavior in group messaging, once discovered from now on, the platform will take punitive measures against public accounts including but not limited to deletion of articles and ability bans depending on the degree of violation .

This site attaches violation cases:

Violation Case 1

The title, cover or text content deceives users and induces them by counterfeiting system message reminders The user clicks, but the main text content is actually irrelevant marketing content.

The content of violation case 2 needs to be rewritten

The title, cover or text content should be replaced with red envelope, Benefits such as points and cash rewards are gimmicks, including deceiving users through the arrival of new red envelopes or red envelopes that are not the user's original ones, expiration of points, etc., to induce users to click, while the main text content is actually irrelevant or untrue marketing content.

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