Samsung applies for trademark 'Samsung Glasses' for AR/VR head-mounted glasses

(Nweon November 22, 2023) According to X (former Twitter) user Mukul Sharma, Samsung submitted a trademark called Samsung Glasses on August 21, 2021, and the relevant description clearly stated virtual reality headsets, augmented reality headsets and smart glasses. Therefore, it is not ruled out that Samsung Glasses is the official name of the head-mounted display device developed by Samsung in cooperation with Google and Qualcomm.

Samsung announced in February this year that it would cooperate with Google and Qualcomm to develop mixed reality hardware. In the cooperation, Google is responsible for providing the operating system and Qualcomm is responsible for providing the chipset. Previous rumors suggested that this device is scheduled to be released in 2023. However, Apple released the Vision Pro in June this year, which has a panel with about 3500 PPI, which caused rumors that Samsung was re-evaluating its XR headset and hoping to adjust the specifications to compete with Apple

The JoongAng, a Korean media, quoted industry insiders at the beginning of this month as saying that the XR product that Samsung cooperates with Google and Qualcomm is codenamed 무한 (Infinite) and is planned to be released at an event in the second half of 2024, and then in December. Production, the first batch of production is 30,000 units.

Reports pointed out that Samsung has targeted the first batch of production at 30,000 units, and the company may be observing the market’s response to the product and industry conditions, and formulating future production and marketing plans accordingly. In fact, when Samsung first released the folding screen mobile phone Galaxy Fold in 2019, the company also set the first batch of mobile phone production at 20,000 to 30,000 units, and gradually expanded thereafter.

As for the Samsung Glasses trademark, it is currently unclear whether it will become the name of the head-mounted display device that Samsung cooperates with Qualcomm and Google.

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