The Pokémon Company COO: The goal is to keep the IP alive for 'hundreds of years,” outliving everyone now

According to news from this website on November 22, the COO (Chief Operating Officer) of The Pokémon Company, Takato Utsunomiya, said that his goal is to ensure that the Pokémon series IP can last for "hundreds of years" .

In an interview with The Guardian, Utsunomiya Takato, when asked about his current responsibilities at the company, replied, His role is to ensure that Pokémon outlive all of us. .

▲ Note from this site: The stop-motion animated series "Pokémon: Concierge" will be launched on Netflix next month

He explained that he was thinking about Pokémon all the time. Their goal is to allow the Pokémon brand to continue to exist for hundreds of years to come, ensuring that Pokémon are still active while they are still alive. It's important to have Pokémon fans, but it's equally important (and more difficult) to ensure that younger players continue to discover the series.

“It’s easy (for IP developers) to just focus on adults, who have a lot of disposable income and you can see their reactions in real time on social media. But we need to make sure we still keep the year Young children's interests. Children are honest - they won't play with something they don't like. If your brand feels stale or boring, they will abandon it immediately."

Utsunomiya Takato revealed that one way the series could expand in the future is to show more of how Pokémon behave in the wild, rather than just placing them in Treated as interchangeable RPG members. According to previous reports on this site, in May this year, The Pokémon Company stated that in the past 27 years, the "Pokémon" series of games has sold more than 480 million copies on all platforms around the world, which is the highest number in history. The third best-selling video game IP of all time, behind Tetris (495 million) and Mario (over 776 million).

Advertising Statement: The external links (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in this article are intended to provide more information and save screening time, and are for reference only. All articles on this site are accompanied by this statement

The above is the detailed content of The Pokémon Company COO: The goal is to keep the IP alive for 'hundreds of years,” outliving everyone now. For more information, please follow other related articles on the PHP Chinese website!