Adobe acquires Rephrase.ai, the text-generated video field is heating up again

IT House News on November 23, according to Jiemian News, Adobe confirmed that it has acquired Rephrase.ai, a startup focusing on AI video creation. This is Adobe’s first acquisition in the AI ​​field and its first acquisition of an Indian startup.

Rephrase.ai is headquartered in Bangalore, the technology center of India. The company uses AI technology to synthesize text scripts and user avatars into videos with user images, which are suitable for various business purposes, such as marketing, customer communication, and festivals. Greetings etc. Before being acquired by Adobe, Rephrase.ai had received an investment of US$13.9 million (IT Home Note: currently about 99.524 million yuan).

The wave of AI-generated content is expanding from text and pictures to more complex forms such as videos. Recently, there have been a number of related product and technology breakthroughs, such as Meta's Emu model, Runway's Gen-2 model, etc. Implement the function of generating video content based on text. The emergence of these products and technologies shows that the track of AI video creation is heating up.

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