On the third anniversary of independence, foldable screen production exceeded one million, and Honor successfully ushered in a rebirth. How did this happen?

There is no need to change the original intention. The rewritten content is as follows: Three years ago, Honor was officially independent. Huawei does not hold any shares and does not participate in business management and decision-making. Now three years later, Honor has emerged from the predicament and achieved great success in the market. Especially in the folding screen high-end mobile phone market, Honor has achieved remarkable results with its strong product innovation: the cumulative output of Honor's own production line of folding mobile phones has exceeded 1 million units

Honor has self-developed 10 industry-first intelligent automation technologies, continues to hone its leading competitiveness in high-precision manufacturing, and integrates and empowers the industry chain in terms of innovations in batteries, displays, materials, and processes. 100 technology field, accelerating evolution to a higher level.

The launch of this domestically produced folding screen mobile phone is a gift presented by Honor for its “Anniversary” and is also an important milestone. This mobile phone equipped with a folding screen meets the new three-year challenge with a sales momentum of 1 million, demonstrating the global leadership of Made in China in product innovation and industrial innovation

Jumping out of the iPhone innovation framework, the folding screen "three Combination attack” high-end market hinterland

According to a recent consumer survey released by Counterpoint Research, nearly two-thirds of China’s high-end smartphone users are open to folding screen phones. The report pointed out that 64% of China's high-end smartphone users said they are willing to choose a folding screen phone when making their next purchase. Among them, wanting to try new forms (22%) and having a larger screen (21%) are the reasons why users choose folding screen phones. main reason.

This shows that folding screen mobile phones are no longer a niche demand, and the gap in consumer demand for folding screens will become larger and larger.

IDC’s recent report data also confirms this point: In the third quarter of 2023, China’s smartphone market shipped approximately 67.05 million smartphones. Taiwan, down 6.3% year-on-year. However, foldable screen shipments reached 1.96 million units in the quarter, a year-on-year increase of 90.4%.

It can be clearly seen from these data that the current smartphone market is still in a downturn, but folding screen mobile phones have become the only growth highlight. For mobile phone manufacturers, foldable screen mobile phones are an important breakthrough to open up the high-end market. Honor has already had a keen insight into this.

During the MWC in June this year, Zhao Ming, CEO of Honor Terminal Co., Ltd., issued an appeal to the entire industry. Under the trend of artificial intelligence, 5G and other technologies, Honor will work with industry partners to find new opportunities and open up a new track in the field of smartphones, so that the market will no longer be dominated by Apple

In Honor’s view, the consumer electronics industry is a long-cycle industry, and the most influential factor is never the economic cycle, but the innovation cycle. Apple has long occupied the main track of candy bars, and if it wants to break the existing pattern, it is necessary to start a new track - in new fields, use new categories, new product forms, and break out of the iPhone innovation framework.

After Honor made a statement to the industry, it took the lead in switching to a new track and launched the "three consecutive hits" of folding screens:

On July 12, Honor Magic V2, a high-end business flagship with comprehensive experience, was released .

On September 19th, the stunningly beautiful, technological and fashionable item

Glory V Purse

was released. On October 12, the Honor Magic Vs2 folding phone was released, once again breaking through the thin and light design and becoming the main choice

In just three months, Honor has successively released three flagship, thin and light phones Folding screen mobile phones have successively brought a series of innovative experiences such as butterfly wing hinges, Luban titanium hinges, aerospace-grade magnesium alloy thin materials, self-developed shield steel materials, titanium alloy 3D printing technology and Qinghai Lake batteries, ushering in a series of innovative experiences. It is highly recognized by the market and consumers, and this has also become an accelerator for Honor folding machines to hit 1 million units.

Among these three folding screen mobile phones, Magic V2’s market performance is particularly hot

According to iResearch Consulting report, Magic V2 surpassed Huawei Mate X3 and took the first place in the growth of existing horizontal folding screen mobile phone users in July and August.

According to the report, China’s foldable smartphone market grew 106% year-on-year in the third quarter, with Honor’s Magic V2 becoming the best-selling model in the quarter

Another group Data shows that in the two weeks after Magic V2 was first sold, the number of Apple users increased by 300%, and Honor has entered the heart of Apple mobile phone sales.

"Two-wheel" innovation drive, leading the evolution of the industrial chain

As we all know, products have innovation cycles, especially for products that require extreme innovation For high-end folding screen products, this is also the reason why current folding screen mobile phones usually launch a new generation every year

Honor folding screen can complete three consecutive launches in a short time, which itself demonstrates the power of Honor The precipitation of cutting-edge technology.

It has been three years since we became independent. We have been committed to developing "underlying root technology" and "engineering technology". We start with software, hardware and various systems to consolidate our core technical competitiveness

According to data, Honor has 7 R&D bases and more than 100 innovation laboratories. The proportion of R&D personnel in the company More than 60%, and annual R&D investment accounts for 10% of revenue. In addition, in the "Top 500 Chinese Enterprises in 2022" list, Honor's R&D intensity ranks among the top six in the country and ranks first among all mobile electronic consumer goods companies.

Long-term persistence in R&D investment, continuous layout of cutting-edge technologies for the future, and continuous technological research and underlying innovation around communications, imaging, battery life, systems, screens and other aspects have also become the "three capabilities" of Honor's folding screen. Combo" confidence and support.

It must be emphasized that the three folding screen products released by Honor are not just simple "stacks" of configurations, but for Current consumer demands have created different differentiated advantages.

This goes back to the "two-wheel drive" innovation concept that Honor often mentions - one wheel insists on a deep insight into consumer needs, and the other wheel is always driven by the real needs of consumers. Product development.

Take “thin and light grip” as an example.

Lighter, thinner, and richer price options are what consumers currently expect and urgently need for large folding screen mobile phones.

Let’s discuss how Honor’s folding screen solves consumers’ pain points and leads the entire industry chain to upgrade:

Glory can continuously break boundaries and continue to subvert and reconstruct the inherent product development logic in response to the product pain points of folding screens.

For example, in terms of hardware, Honor uses silicon carbon negative battery technology to enable folding screen mobile phones to reduce size and weight while still having a large battery capacity. In addition, Honor also uses new materials and 3D printing technology to optimize the hinge design, and uses aviation-grade rare earth magnesium alloy materials to create the screen module support frame to further reduce weight and volume. The application of these new materials and new processes not only breaks through the limits of design, but also leads the upgrading direction of the folding screen industry chain

In the interview, Zhao Ming once bluntly stated that even with the efforts of friends and businessmen, It will take at least half a year for engineers to dismantle the Honor Magic V2, digest and absorb the technology, and then carry out "high imitation".

For example, in terms of folding screen eye protection technology, Honor has worked closely with screen manufacturers such as BOE and Visionox to launch 2500nit peak brightness, 3840Hz zero-risk dimming and other advanced experiences. Recently, Honor also established the Oasis Eye Protection Laboratory, which cooperates with 10 research institutions. On the basis of already possessing 100 eye protection-related patents, it will invest 1 billion in research and development expenses in the next three years, focusing on human factors, specialization, and New directions in standardization research. At the same time, Honor is also cooperating with industrial chain partners such as TUV Rheinland, BOE, Visionox, and Tianma to jointly create a benchmark for healthy display

##WRITE In the end,

takes user needs as the starting point and uses self-developed technology to break the innovation ceiling. This "two-wheel drive" concept runs through all Honor products. The folding screen is just a small microcosm, and Honor A series of products such as PCs, smart wearables, tablets, etc. This is also the reason why Honor can rise rapidly after three years of independence, break out of Honor speed, and swim towards the "broad sea and sky".

Folding screen production has exceeded one million, which means that Honor is using a new category and new form to quickly lead the industry into the era of "thousands of sails racing". On this track, Honor has shown a breakthrough trend and is constantly injecting more vitality and imagination into the entire mobile phone industry.

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