What is Google's new 'Simple Search' feature in beta?

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Google is testing a new feature called "Simple Search" that aims to provide users with a more streamlined and simplified search experience. Although there are still many unknowns, the feature is believed to be aimed at catering to users looking for instant answers to basic questions.

Activate the simple search feature by clicking the Refine button that appears at the top of the desktop and mobile search results pages. When activated, traditional search results are transformed into a more curated and concise collection that prioritizes direct answers and relevant options lists.

@rustybrickLook at this. On my search bar I have a "simple search" option that hides SGE and snippets. pic.twitter.com/KCfp6Y60wm

— Daniel Sullivan (@DanielS76479430) November 21, 2023

From the outside, Simple Search is great for those who value efficiency in search results. A great choice for users of accuracy and relevance. Its simple approach makes it ideal for those who just want to find the information they need quickly, without being overwhelmed by a cluttered and complicated search experience.

On the other hand, it may not be best suited for users seeking in-depth information on complex topics, diverse perspectives, or the ability to explore and discover new information. The limited perspective provided by a simple search can lead to a biased or one-sided view of information and may not be ideal for users looking to expand their knowledge or challenge existing beliefs.

As simple search functionality continues to evolve, it will be interesting to observe its impact on user behavior and preferences. The delicate balance between ease of use and comprehensiveness will likely remain the focus of Google's efforts to shape the future of web search.

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