Douyin short drama mini program review rules updated, effective from December 13

According to news from this site on November 28, the Douyin open platform today released a short drama mini program review announcement. Douyin stated that in order to further improve the content quality of the short drama mini program and ensure the compliance operation of the short drama mini program, the platform will impose operational restrictions on short dramas that have not been included in the database and whose audit results are "not playable" .

In terms of content broadcast control, within the Douyin mini program, short dramas that have not been included in the database and whose review results are "not playable" will be restricted from playback. The standards refer to the "General Rules for the Content Review of Online Audiovisual Programs", Effective on December 13, 2023.

In terms of advertising, short plays that are placed on Douyin, Douyin Express Edition, and Douyin Volcano Edition and jump to other platforms for viewing are required to be submitted for review through the short play mini program content library. Short dramas that are not stored in the database and have an audit result of "not playable" will be restricted from the advertising plan , effective from December 13, 2023.

According to previous reports on this site, starting from late November 2022, the State Administration of Radio, Film and Television spent three months organizing and launching "mini programs" The special rectification work on online micro-short dramas has achieved positive results.

In the next step, the State Administration of Radio, Film and Television will continue to improve the normalized management mechanism, increase management efforts and refine management measures from 7 aspects:

• Contents that need to be rewritten The following are: First, speed up the formulation of the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas"

• The contents that need to be rewritten are: Secondly, we need to study and promote the application of online micro-short dramas and mini programs should be incorporated into daily organizational management

• The third is to establish a mini program “blacklist” mechanism and a statistical mechanism for promoting online micro-short dramas;

• The fourth is to entrust the China Internet Audiovisual Association to carry out daily monitoring of online micro-short dramas;

• The fifth is to promote industry self-discipline, mutual supervision, and the entire industry to jointly boycott illegal online micro-short dramas;

• The sixth is to launch a one-month special rectification work again, focusing on the orientation, title, content, aesthetics, personnel, publicity and broadcast of online micro-short dramas, and increase We will further optimize the algorithm recommendation and improve the ad push review mechanism to achieve immediate results

• The seventh is to strengthen creative planning guidance and continue to create A masterpiece.

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