Targeting the enterprise market, mobile AR solution Squint completes US$13 million in financing

(Nweon November 30, 2023) Mobile AR technology spearheaded by Apple ARKit and Google ARCore brings new ways to use smartphone cameras to identify and interact with everyday objects. This gives businesses a path to create new experiences that cater to consumers and lays the foundation for building a new frontier in visual search.

This concept inspired a series of start-up teams, including Squint. Squint announced the completion of a $13 million round of financing led by the famous venture capital Sequoia Capital, and is currently focused on empowering employees through augmented reality workflows

Squint currently focuses on AR solutions for mobile devices and mainly targets the enterprise market. The company’s app provides a simple and fast way to organize and build AR-based workflows.

Businesses can have experienced employees write detailed step-by-step instructions for AR, and then when new or unfamiliar employees encounter related issues, they can point their smartphone or tablet camera at objects in the work environment. , thereby triggering the system to present the required AR step-by-step instructions on the screen to guide employees step by step through the operation. They can even go one step further to find the answers they need through AI’s interactive features

The company’s founder and CEO Devin Bhushan describes their solution as “a platform that connects people with the right information at the right time”

According to reports, Squint has received support from many large corporate customers, including Volvo, Siemens, Gaolu, Michelin and Berkshire Hathaway Energy.

The enterprise market is the company’s initial target, but the ultimate goal is to “eliminate the search bar and eliminate all the time we spend looking for information and data.” In other words, the team hopes to empower everyone through AR AI user. Rewritten content: The company’s initial goal is to enter the enterprise market, but its ultimate goal is to use AR AI technology to help users save time searching for information and data and realize the disappearance of the search bar. The team hopes to empower all users

Of course, although Squint is currently mainly targeted at mobile devices, with the development and popularity of head-mounted AR devices, their technology can also be applied to head-mounted AR and further achieve more natural and convenient interactions

Bushant said: "I believe we can make AR technology accessible to the masses."

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