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Meituan Live's monthly GMV exceeds 2 billion, and the commercialization process may accelerate
Meituan Live's monthly GMV exceeds 2 billion, and the commercialization process may accelerate
According to news from this site on December 4, according to 36 Krypton, Meituan Live’s GMV exceeded 2 billion in a single month, and commercialization may be on the agenda.
According to reports, we learned from multiple independent sources that in July, when the first-level live streaming entrance was just launched, Meituan Live’s single-month GMV was approximately 500-600 million, with a month-on-month growth rate of 20%. However, it quickly rose to 1-1.2 billion in August, and live broadcast rooms exceeding 100 million appeared one after another. In October, GMV exceeded 2 billion yuan in a single month.
Note from this site: GMV refers to the total amount of merchandise transactions within a period of time.
However, people familiar with the matter revealed that Meituan has not set an annual GMV target for the live broadcast business. The current focus is still on improving the basic capabilities of live broadcast, expanding merchant participation, and exploring solutions suitable for local merchants. Live broadcast format, etc. Insiders also revealed that more than 70% of the GMV of Meituan Live is still contributed by the official live broadcast room, but the proportion has shown a downward trend.
In July this year, the information flow column on the homepage of the Meituan App appeared with a fixed entrance of "Meituan Live". After clicking to enter the details page, you can see the aggregated live broadcast rooms of many merchants. However, there is no Not very conspicuous.
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