Honda China's November sales reached a new high: exceeding 100,000 units, with a growth rate of 36.5%

In November 2023, Honda Motor China disclosed its sales performance. According to the report, Honda's vehicle sales in the Chinese market reached 106,654 units, an increase of 36.5% compared with the same period last year. This achievement has attracted certain attention in the context of the current fierce competition in the global automobile market

Although November sales data showed a positive growth trend, Honda in China The overall performance of the market has shown some fluctuations. Specifically, Honda's sales in China have experienced continuous decline over the past period of time. Fortunately, since October, this trend has shown signs of recovery. However, even with the improvement of this situation, Honda's cumulative sales in the Chinese market still show a downward trend. It is reported that the cumulative sales from January to November 2023 were 1.0684 million vehicles, a decrease of 13.5% compared with the same period last year. This data reflects the challenges faced by Honda in the Chinese market and the current overall situation of the automotive industry.

According to the editor’s understanding, Honda is actively responding to market changes and has formulated a long-term strategic plan. In July this year, Dongfeng Honda announced an ambitious plan: by 2025, the proportion of its electrified models will reach more than 50%. What is even more striking is that Dongfeng Honda plans to no longer launch new fuel models after 2027, but to launch more than 10 pure electric models before 2030. This move is clearly a positive response to the electrification trend in the automotive industry. At the same time, GAC Group also made it clear in its recent third-quarter financial report that from 2027, GAC Honda will no longer launch new pure fuel models. In addition, GAC Honda's e:NP brand is expected to launch its second pure electric product in 2024. These actions indicate that Honda is actively adjusting its product strategy to adapt to new trends and market demands in the global automotive industry.

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