It is reported that TikTok will jointly develop e-commerce business with Indonesian technology company GoTo

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Release: 2023-12-05 18:57:23
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According to news from this site on December 5, in September this year, Indonesia announced that "e-commerce platforms cannot become social media" and banned social media platforms "like TikTok" from providing "direct sales transactions"

This means that Indonesian users cannot "bring goods live" through Tiktok, and TikTok Shop (TikTok store) has also been closed in the Indonesian market.

According to reports, in order to solve regulatory issues, TikTok is cooperating with local e-commerce companies. According to reports from Bloomberg and other media, TikTok has reached a cooperation agreement with Indonesian technology company GoTo to jointly develop e-commerce business. People familiar with the matter said that TikTok will invest in a subsidiary of GoTo Group and cooperate with it in e-commerce. Cooperation in commercial business. Currently, TikTok has generally agreed to cooperate with GoTo’s Tokopedia platform in several areas.

According to people familiar with the matter, the two parties plan to announce the specific details of the cooperation as early as next week, and asked to keep their identities confidential until the transaction is formalized

消息称 TikTok 将与印尼科技公司 GoTo 共同发展电商业务 ##The Southeast Asian market, due to its large population and developed e-commerce, has long been a "fat meat" that cross-border e-commerce platforms are closely focused on, and the Indonesian market is the largest one.
TikTok CEO Zhou Shouzi stated at the first TikTok Southeast Asia Influence Forum in June this year that he would reinvest in the Southeast Asian market: investing more than US$12 million in the Southeast Asian market in the next three years (notes on this site: currently about 85.68 million yuan) ) to support more than 120,000 local merchants and businesses.

Zhou Shouzi also revealed that TikTok has about 8,000 employees in Southeast Asia and more than 325 million monthly active users, covering nearly half of the population in Southeast Asia, 125 million of which are from Indonesia

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