Chinese brands have made a jump in the latest 'Top 500 World Brands', with 48 companies on the list, ranking third globally

According to news from this site on December 14, yesterday the World Brand Lab announced the 2023 (20th) "Top 500 World Brands" research report. The report shows that China has 48 brands selected, and the total surpasses Japan for the first time and ranks third in the world; Microsoft takes the top spot, followed by Apple and Amazon.

It is reported that this list covers brands from 32 countries and 47 industries, reflecting the competitiveness and influence of global brands. The United States is still the leader, with 193 brands on the list; France, China, Japan and the United Kingdom have 49, 48, 43 and 34 brands respectively, forming the "second camp" of world brand powers. The performance of Chinese brands in the list is particularly eye-catching, not only reaching a record high in number, but also covering multiple fields, such as electricity, Internet, home appliances, communications, real estate, insurance, alcohol, chemicals, machinery, etc. Among them, brands such as State Grid, Tencent, Haier, Huawei, China Resources, China Life, and Wuliangye ranked among the top 100.

This site noticed that in this year’s list, the food and beverage industry has the most brands, with 35; the automobile and parts industry follows, with 32 brands; the retail industry and the energy industry. Tied for third with 28 each. In addition, there are 25 brands on the list for the first time, among which the highest ranking is Cigna Group of the United States at 85th; there are 6 new Chinese brands on the list, including Poly, Douyin, China Huadian, Tongwei, China Jet fuel and Bosideng.

The report also shows that the average age of the brands on this year’s list is 98.57 years old, slightly higher than last year’s 98.22 years old; 225 brands are over 100 years old, accounting for more than 40%, reflecting the brand’s Historical accumulation and inheritance. Among the Chinese brands on the list, five are over 100 years old, namely Moutai, Tsingtao Beer, Wuliangye, Bank of China and AIA.

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