The European market is about to usher in new changes: Volkswagen plans to launch electric cars with a price of no more than 20,000 euros

According to news on December 12, Volkswagen, a well-known German automobile manufacturer, recently held preliminary conversations with French automobile manufacturer Renault to explore a new cooperation opportunity. The main goal of this cooperation is to jointly develop an affordable electric vehicle. Although Renault is one of the partners considered by Volkswagen, there is also the possibility of cooperation with other manufacturers

According to sources, this new electric car jointly developed by both parties is expected to be sold in the European market. The selling price is expected to be less than 20,000 euros, equivalent to approximately 155,000 yuan. It is expected that Volkswagen and its partners will be able to produce 200,000 to 250,000 of this new car per year

In fact, both Volkswagen and Renault have a precedent of launching low-priced electric models. . Volkswagen plans to launch an entry-level ID.1 model in the next few years, while Renault is working hard to develop its redesigned Twingo electric model, which is expected to sell for less than 17,000 pounds, or about 153,000 yuan.

As far as the editor understands, according to the automotive research company JATO Data from Dynamics shows that in the first half of 2023, the average price of an electric car in Europe exceeded 65,000 euros, while in China, the retail price of the same model was slightly more than 31,000 euros. This means that the price of electric vehicles in the European market is generally higher than that in the Chinese market.

Volkswagen Group CEO Oliver Blume said in November that he believed it was feasible to launch an electric car priced at 20,000 euros by the middle of the 21st century. However, the Volkswagen Group has not made a final decision on this project

In June of this year, Arno Antlitz, the chief financial officer of the Volkswagen Group, announced that the German auto giant was fully committed to research and development. An electric car costs about 20,000 euros, while the larger ID 2 model costs about 25,000 euros. He stressed that raw material costs will be a key factor in the project

At the same time, Volkswagen is executing an extensive cost-cutting plan. Thomas Schaefer, head of Volkswagen brand Schäfer said that in the next three years, they plan to save up to 10 billion euros, approximately 77.4 billion yuan. This plan may mean that Volkswagen needs to optimize its existing development plans and focus on cost-effectiveness, so the future of the ID.1 project remains uncertain.

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