Is this a business war? Alibaba employees said Hema headquarters IP has been blocked by Sam App

The news of another business war between Hema and Sam broke out on the evening of December 13. An Alibaba employee published an article claiming that Sam's applications cannot be used at Hema headquarters, and expressed doubts that the IP address of Hema headquarters was blocked by Sam

The employee said that when he came to Hema headquarters for a meeting, I planned to visit Sam's, but couldn't open it at all. I thought there was something wrong with my phone, and even restarting it didn't work. As a result, as soon as the company WiFi was disconnected, it was deleted. He questioned that the IP address of Hema headquarters was blocked by Sam. "Is this a business war?" he joked.

Hema confirmed to Sina Technology that their employees responded that although the situation was not clear, Sam’s App was indeed unable to refresh normally

It is worth noting that Hema and Sam’s are direct competitors, and the two sides once engaged in a price war this year.

In July this year, Hema launched "Yishan Price", "Durian Thousand Layers" and other products in Beijing and Shanghai with price reductions, and subsequently expanded to many cities. Although Hema officially explains the "Mountain-moving Price" as using the spirit of Foolish Old Man to move mountains, Hema narrows the gap with the world's leading retail companies. But "Move Mountains" was still interpreted by the outside world as pointing directly at Sam. After learning the news, Sam chose to face it head-on and also followed up with price cuts.

Zhu Xiaojing, president and CEO of Walmart China, once said in an internal meeting that Hema is the only competitor of Walmart’s Sam’s Club in China. Prior to this, Sam’s membership survey questionnaire also included a number of questions related to Hema’s product price-performance satisfaction and shopping methods.

This time, the controversy that the IP address of Hema’s headquarters was blocked by Sam also This shows the intensity of competition between the two parties.

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