Ford plans to reduce production of F-150 Lightning electric trucks in response to changing market demand

News on December 12, according to reports, Ford has notified its dealers that due to the electric pickup truck F-150 Lightning As demand slows, the company plans to reduce its weekly production starting next year. This decision was made to better adapt to market changes.

According to a memo issued by Ford, starting next year, the Rouge in Dearborn, Michigan The electric vehicle center will produce an average of 1,600 electric trucks per week, which will be reduced from the current production of 3,200 vehicles per week. However, Ford spokesperson Emma Bergg emphasized that the company will continue to adjust F-150 Lightning production based on customer demand to ensure that market demand is met.

#While electric vehicle sales continue to grow, the growth rate has not been as fast as some automakers originally expected. As a result, several companies, including Ford, have slowed their ambitious growth plans. Ford recently announced it was delaying $12 billion in investment plans, including pausing construction of one of its two battery plants in Kentucky and lowering production targets at another battery plant in Michigan.

Ford's Electric Vehicles The business has been operating at a loss. The company has lost $3.1 billion in electric vehicles so far this year and expects total losses to reach $4 billion by the end of the year

Despite the challenges, sales of electric vehicles continue to grow . As of 2023, Ford has sold 20,365 F-150 Lightning electric trucks, a 53% increase from 2022. Electric vehicles accounted for just under 8% of total U.S. sales in the third quarter of 2023, according to Cox Automotive. Ford is facing challenges in selling electric vehicles, including high prices and insufficient charging facilities . In order to solve these problems, they took some new measures. One of them is the launch of the affordable F-150 Lightning Flash electric truck. In addition, they also cooperated with Tesla and adopted Tesla’s electric vehicle charging plug to improve the convenience of charging

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