EU Artificial Intelligence Bill: Companies face challenges with strict rules and high fines

Recently, the European Union has been promoting the long-controversial EU Artificial Intelligence Act and has set up safeguards for the use of artificial intelligence. This is a sign that regulation is coming and businesses need to be prepared Interim agreement, the bill would regulate artificial intelligence based on risk and impact levels. Under the agreement, the EU's Artificial Intelligence Act will prohibit certain AI applications, but will have exemptions for law enforcement purposes. It will also set out obligations for AI systems classified as high risk and implement transparency requirements for generative AI.

The EU Artificial Intelligence Bill has not yet become law as it still needs to be passed by Parliament and the Council. However, as proposed, this is the most comprehensive AI regulation to date, Gartner analyst Avivah Litan said in an email. She said it would also impact businesses using AI in EU operations and provide an example for other governments on how to regulate AI.

Litan said the EU action proved that lawmakers can regulate the safety and fairness of artificial intelligence.

She said: "While they can never get it completely right, they can continue to make progress on these goals for the benefit of society."

EUArtificial Intelligence Act’s Impact on Enterprise Business

Litan pointed out that the EU Artificial Intelligence Act will have an impact on the use of certain artificial intelligence tools by enterprises. Many enterprises are currently in housing, network security, Sectors such as workforce management and advertising use these tools to optimize decisions and processes

Within six months of the passing of the EU Artificial Intelligence Bill, businesses will be banned from using some technologies, including work Sentiment scoring of places, social scoring based on online behavior on social media, classification systems using sensitive characteristics such as race and religion, and untargeted scraping of facial images from the internet to create facial recognition databases, etc.

Litan said: “Many of the methods used to leverage AI-based screening and targeting have been banned over the years, so vendors supporting these methods need to overhaul related AI-based products and processes. ."

The EU Artificial Intelligence Act also stipulates transparency requirements for generative AI systems, which means developers need to provide technical documentation and detailed summaries of the content of the model training. This provision could prompt companies to protect their intellectual property more openly. Litan said this will help guide companies to better comply with relevant regulations

When companies violate the EU's Artificial Intelligence Act, they may be fined, which may amount to US$8 million. to $38 million, depending on the severity of the infringement and the size of the company

Preparing for AI Regulation

Forrester Research analyst Enza Iannopollo said in an email that the agreement between the EU Parliament and Council gives business leaders more certainty that "risk-based and principles-led regulation of artificial intelligence is coming" and that companies must start planning their compliance. route map.

Iannopollo believes that the progress of the EU Artificial Intelligence Bill is good news for society and businesses

"According to Iannopollo, for For businesses, this measure provides companies with a solid framework for assessing and mitigating risks to prevent harm to customers and reduce the ability of businesses to benefit from technology investments." He also noted: "From society From a human perspective, this measure helps protect people from potentially harmful consequences.”

Litan said the EU’s moves on artificial intelligence regulation could also affect other countries’ There is momentum for AI regulation, including in the United States, where Congress may eventually model AI legislation after the EU Artificial Intelligence Act. President Joe Biden's October executive order on artificial intelligence contains similar provisions to the EU Artificial Intelligence Act, which applies to high-risk AI models.

According to her, the U.S. Congress and the U.S. federal government may learn from the template of the EU Artificial Intelligence Act and formulate similar detailed rules, regulations and enforcement mechanisms

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