Shopping malls enter the AI ​​era: Intime Commercial Chen Xiaodong's insights

Rewritten content: Adhering to "channel is king" may face the challenge of "channel is the only death". Recently, Chen Xiaodong, chairman of Yintai Commercial Group, reminded everyone at a meeting to pay attention to the "arrival of technology." He believes that shopping malls will surely enter the era of artificial intelligence in the future, and more and more robots will carry out commercial operations efficiently and accurately. If we still follow the old path of the past and insist on only expanding channels, we may eventually be doomed. However, the value of the supply chain has not yet been fully explored

The foundation has changed

"In the past few years, I always thought that I had strong learning ability and could reach out to the world of young people. Later, I discovered that there is still a generation gap between us and the Z generation and the post-00s generation." Chen Xiaodong said, “Consumption soil and crowds have changed, and we need to serve young people with their ‘play’ methods.”

At the same time, channels have also been alienated. If we continue to follow the original path and insist on expanding channels, we will eventually lead to destruction. But one thing is for sure, the value of the supply chain has not been fully realized. In the past, shopping mall operators mainly focused on infrastructure. In the era when "channel is king" has become "channel is the only death", the main gap between domestic and advanced foreign counterparts lies in supply chain management

Technology is coming

Chen Xiaodong believes that the next 20 years will be the 20 years of AI. All industries will be redone by AI, and shopping malls will also enter the AI ​​era.

With the advancement of technology, the function of the camera has changed from the previous "seeing clearly" to "understanding" and being able to make decisions. This opened the "black box" of shopping mall operations. It is understood that since this year, Intime Department Store has widely used "robots" and successfully increased the same-store sales growth rate by 7%. Chen Xiaodong said: "Tasks that originally required managers' judgment are now done by robots, and the accuracy is greatly improved. Because robots have no ability variance."

The organization has changed

Currently, Intime Department Store’s organizational structure only has four levels from chairman to employees. “In the future, I hope to achieve two levels,” Chen Xiaodong said. More importantly, “employee happiness is the real thing.”

It is understood that at Yintai Department Store, if employees are unhappy, they can directly take "emotional leave" without deducting wages or bonuses, and it will not affect their assessment. In addition, Intime Department Store has a holiday every Spring Festival, encouraging shopping guides, employees and their families to spend the holiday together. Chen Xiaodong appealed, “I hope more companies will close during the Spring Festival this year.”

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