Kuaishou announced that it will stop the commercial launch of third-party micro-short drama mini programs and plans to implement it before the end of the year.

According to news from this site on December 15, Kuaishou announced that in order to guide the healthy development of the paid short drama business and consolidate its own short drama content and industrial ecological construction, the platform will officially stop third-party services at 20:00 on December 31 Commercial promotion and placement of micro-short drama mini programs.

Kuaishou officially announced that starting from December 22, advertisers of third-party mini programs and short dramas will gradually migrate to Kuaishou mini programs and Kuaishou self-built links for advertising. In order to reduce the impact of migration on advertisers and ensure delivery effects, the Kuaishou platform will provide corresponding policy support

According to previous reports on this site, the State Administration of Radio, Film and Television started a three-month "mini program" in late November last year "Special rectification work on online micro-short dramas and achieved positive results

In December last year, the State Administration of Radio, Film and Television issued a notice on further strengthening the management of online micro-short dramas and implementing the creation improvement plan,required Manage online micro-short dramas, online dramas, and online movies according to the same standards and scales, accurately grasp the rules of creation, production and dissemination of online micro-short dramas, and continuously improve the full-cycle management mechanism before, during, and after the event.

In the next step, the State Administration of Radio, Film and Television will continue to improve the normalized management mechanism, increase management efforts and refine management measures from seven aspects:

• First, speed up the formulation of the " "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas";

• The second is to study and promote the inclusion of online micro-short drama Apps and "mini programs" into daily organizational management;

• The content that needs to be rewritten is: the need to establish a mini program "blacklist" mechanism and a statistical mechanism for online micro-short drama push

• The fourth is to entrust the China Network Audiovisual Association Carry out daily monitoring of online micro-short dramas;

• The fifth is to promote industry self-discipline, mutual supervision, and the entire industry jointly boycott illegal online micro-short dramas;

• This activity is called "Six" and lasts for one month. It aims to rectify the orientation, title, content, aesthetics, personnel, publicity, broadcast and other aspects of online micro-short dramas. By increasing the handling and exposure of illegal online micro-short dramas, further optimizing algorithm recommendations, and improving the ad push review mechanism to achieve immediate results

• We need to strengthen creative planning and guidance , continue to create high-quality masterpieces to achieve better results

After the announcement, Douyin has announced the launch of short drama mini program review requirements, effective from December 13. WeChat short drama mini-programs have also begun to charge deposits, and related functions may be restricted if not paid.

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