Analysis of China's mobile phone market share in 2023: Huawei and Xiaomi compete for the top spot

The latest data shows that the number of activated devices in the Chinese mobile phone market in W49 (12/4-12/10) shows a new trend. Huawei once again became the market leader, with Xiaomi not far behind

According to the latest statistics from bloggers, Huawei held 18.1% of the market share during the period, firmly ranking first, with Xiaomi not far behind Later, the market share reached 16.3%. Apple and Honor ranked second with market shares of 16% and 15.8% respectively.

Under the fierce competition from domestic mobile phone brands, Apple seems to have gradually lost market share and even had to cut prices multiple times to cope with the competition (iPhone 15 experienced two price cuts shortly after its release). According to the current trend, Honor and other brands are expected to surpass Apple

In addition, vivo and OPPO hold 14.6% and 14.3% of the market share respectively, and other brands occupy a total of 5% Share

In terms of the high-end market (prices over 6,000 yuan), Apple and Huawei still dominate, accounting for 93% of the market share. In the price range of 5,000-6,000 yuan, Apple, Huawei, Xiaomi and vivo together account for 94% of the market share, while in the price range of 4,000-5,000 yuan, Xiaomi and vivo occupy 67% of the market share.

For Huawei, the Mate 60 series of mobile phones is regarded as a key product to drive its sales growth this year.

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