According to information recently released by the U.S. Trademark and Patent Office, Samsung successfully obtained a new trademark called "Flex Magic". This trademark seems to indicate future application in XR head-mounted devices. Samsung stated in the description of the trademark application that the "Flex Magic" trademark will be used for 3D glasses, virtual reality headsets, virtual reality goggles and smart phones. Glasses and other products. According to my understanding, Samsung also submitted an application related to this trademark to the European Patent Office in November last year, showing that they attach great importance to this trademark
Although there is no direct connection between the trademark application and the actual product application There is no connection, but this at least shows that Samsung is actively promoting the development of XR head display products.
According to internal information in South Korea, Samsung plans to release an XR head-mounted display device code-named "Infinite" in the second half of next year, and plans to put it on the market before the end of next year.
Initially, the production volume of this XR head-mounted display device will reach 30,000 units, and it will be equipped with Qualcomm's next-generation XR chip to provide better performance and experience.
Originally, Samsung planned to start mass production of their XR headsets early this year, but after learning about Apple Vision After the specs of the Pro headset, Samsung felt it was necessary to overhaul their XR headset to become more competitive, so they decided to delay the release until next year. This move shows that Samsung attaches great importance to the competitive landscape of the XR head display market.
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