EA Frostbite game engine undergoes brand identity update

Frostbite (Frost) is EA's cross-platform game engine, providing technical support for games such as the "Battlefield" series. Today’s news on this site

EA recently announced on its official website that launched a new logo and brand identity for the Frostbite engine, and will reshape it into EA’s collaborative innovation platform.

▲Frost Engine New Logo

EA officials stated that this rebranding reflects the company’s image today, not only Marks a visual shift for Frostbite, but also a philosophical shift, refocusing on collaboration with teams and creators. In this new era, the Frostbite Engine team's mission is to unite and expand expertise across every EA game team using the engine.

▲ Frost Engine Logo evolution diagram

Through the display in the picture, we can observe the Frost Engine logo The pattern still retains the unique "frozen hand" element, but the graphics have been transformed into a more realistic and three-dimensional hand design

EA said, Made up of consecutive, overlapping layers, the new seal embodies how a team can leverage each other’s strengths to go beyond what they could achieve working alone. Each layer, like every piece of Frostbite Engine technology, is both an innovation and a foundation, supporting the layers above it and building a cohesive whole. The sharp cutting edges of previous handprints have also been smoothed to create a smoother shape, reflecting EA's commitment to addressing the rough edges of the Frostbite engine to create a smoother experience for creators and players.

In addition, the new logo can also be overlaid with game patterns, so that it can have different styles in each game. Do you friends on this site think it looks good?

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