IDC forecasts: Global AR/VR headset shipments in 2023 will be 8.1 million units, down 8.3% from the same period last year

According to the latest data released by IDC, although new AR/VR head-mounted display products have been launched in the global market this year, shipments are expected to drop 8.3% year-on-year to 8.1 million units by 2023. Sony's PSVR 2 and Meta's Quest 3 are popular, but growth has been hampered by macroeconomic pressures on households and slowing spending in the business sector

2024 is expected to be a year of recovery, with AR/VR headset shipments expected to grow by 46.4%

Growth in 2024 can be attributed to Meta Quest 3 and Apple Vision Pro. According to IDC predictions, Apple's head-mounted display devices will receive a lot of attention, but shipments within the year may be less than 200,000. In contrast, Meta's shipments in the first three quarters of 2023 have exceeded Apple's expectations by 10 times (as of Q3 2023, accounting for 55.2% of the market), and are very likely to achieve year-on-year growth in 2024 Growth

IDC said: "While the new VR headsets are expected to drive sales, they may turn off some consumers as average selling prices trend upward. The Vision Pro's high price may position it as an enterprise device, while Quest 3 is also pushing the limits of consumer wallets, making VR a rich person’s pleasure, especially as production of older and more affordable headsets declines."

Augmented reality headsets are expected to grow through 2024 as companies like Xreal and Rokid launch lower-cost tethered headsets. These headsets can often replace monitors to increase productivity or improve the media consumption experience. All-in-one computers like Microsoft's HoloLens 2 or Magic Leap 2 will continue to evolve, but at a slower pace. It is expected that by 2024, total AR headset shipments will reach 845,000 units, an increase of 85.6% from 2023

IDC finally added: "It is expected that the sales growth rate of AR headsets will be slower compared with VR headsets, but the diversification of different products will meet more needs. 3D immersive and interactive augmented reality will still gain traction and find a way to favor enterprise users. Assisted reality technology (AR devices that display content only within the user's line of sight) will also have its own audience and can be extended to gaming and multimedia users. Finally, the recent focus on mixed reality Will increase the visibility of augmented reality, especially for those who just want or need an augmented reality experience."

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