IT House reported on December 21 that according to the latest report released by market research firm IDC, it is estimated that global augmented reality (AR) and virtual reality (VR) headset shipments in 2023 will be 8.1 million units. , a year-on-year decrease of 8.3%.
According to reports, Sony’s PSVR and Meta’s Quest 3 headsets are more popular in the market. However, the growth of the global AR/VR headset market is inhibited by multiple factors such as macroeconomic pressure and slowdown in spending in the commercial sector
According to IDC, driven by Meta’s Quest 3 and Apple’s Vision Pro headset, AR/VR headset shipments will usher in significant growth in 2024, with an expected year-on-year growth of 46.4%
Broken down to manufacturers, according to estimated data, Meta occupied 55.2% of the market share in the third quarter of 2023, and is expected to continue to achieve year-on-year growth in 2024
Jitesh Ubrani, Research Manager, Mobile and Consumer Device Trackers, IDC said:
While new VR headsets are expected to drive sales, they may also turn off some consumers as average selling prices continue to rise
The high price of the Vision Pro may limit the device to enterprises, while the more accessible Quest 3 is also spurring consumer purchases. Rewritten as: The Vision Pro's steep price may limit the device to enterprise use, while the more accessible Quest 3 is pushing consumers to buy
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